NASHVILLE, Tenn.--(BUSINESS WIRE)--C.R. Gibson, LLC, a CSS Industries, Inc. (NYSE: CSS) company, announced today that it completed the acquisition of substantially all of the business and assets of Fitlosophy, Inc. Founded by Angela Mader, Fitlosophy is devoted to creating, marketing, and distributing innovative products that inspire people to develop healthy habits by focusing on effective goal-setting through journaling. Over the past ten years, Fitlosophy has grown from a single product (fitbook™) to a leading lifestyle brand, with a complete line of fitness and wellness planning products all sold under the fitlosophy™ and live life fit™ brands. Currently, Fitlosophy’s products can be found in various mass market retailers, such as Target, Walgreens and CVS, as well as online.
C.R. Gibson will continue to design, market, distribute and sell products under the fitlosophy™, live life fit™, and fitbook™ brands. Angela Mader will serve as Vice President, Fitlosophy Brands, and will remain based in Fitlosophy’s design and marketing office located in Newport Beach, California.
“CSS and C.R. Gibson are truly excited by this new association with Fitlosophy,” said Christopher Munyan, President and Chief Executive Officer of CSS Industries, Inc. “Angela has created one of the most original, lifestyle focused companies in the industry, and we look forward to growing Fitlosophy’s cool brands and to expanding Fitlosophy’s product lines and placement.”
“Fitlosophy is my ‘baby’ and life’s work,” said Angela Mader. “I am extremely confident and beyond excited to scale the business and to further achieve our mission to inspire people to live life fit. Combining Fitlosophy’s product innovation, consumer engagement and passion-infused marketing with C.R. Gibson’s strengths in distribution and operational excellence will help us to create scale to set the Fitlosophy brands up for continued success.”
About C.R. Gibson, LLC
C.R. Gibson is a leading designer, marketer and distributor of memory books, stationary, journals and notecards, and other gift items that commemorate life’s celebrations. C.R. Gibson-branded products are available at more than 10,000 gift retailers in the U.S., Canada, and the UK.
Based in Orange County, California, Fitlosophy inspires people of all ages to live a healthy and active lifestyle by offering innovative products that redefine how people integrate fitness into their lives. With fitbook™ as its flagship product, Fitlosophy encourages users to embrace fitness and shun quick-fix gimmicks. Fitlosophy’s mantra is live life fit™. For more information about Fitlosophy and its complete line of goal-setting products and programs, please visit www.getfitbook.com.