SUNSET BEACH, Calif.--(BUSINESS WIRE)--Before the Butcher, the start-up whose innovative plant-based proteins have elevated expectations of meat-like texture, announced today that they would officially unveil their latest product, the B4Burger, at the National Restaurant Association Show. Led by Danny O’Malley, Executive Plant Spinner at Before the Butcher, the company will feature the B4Burger in Lakeside Center, Booth #10445 starting Sunday, May 20th through Tuesday, May 22nd. “The B4Burger will shatter your perception of plant-based burgers,” said O’Malley. “This product is on another level when it comes to texture, taste and value. Foodservice operators across the country will now be able to afford the product they really want and need on their menus.”
THE TASTE YOU KNOW. THE TEXTURE YOU EXPECT. THE VALUE YOU NEED.
The revolutionary B4Burger looks, cooks and eats like ground beef but is 100% plant-based, gluten-free and Non-GMO. It leads the category in the three areas most desired by the consumer: taste, texture and value. You really need to try this burger!
ABOUT BEFORE THE BUTCHER
Based in Sunset Beach, CA, Before the Butcher is a privately held company driven by its mission to elevate the plant-based revolution, educate our youth and inspire others with plant-based proteins that satisfy nutritional needs all while providing superior taste, texture and value. Its founders have more than 50 years combined experience in the food industry and are considered experts in plant-based protein development. For future progress, visit at www.btbfoods.com or follow @B4thebutcher, #B4Burger on Instagram, Pinterest, Facebook, Twitter and LinkedIn.