NEWARK, N.J.--(BUSINESS WIRE)--PGIM today announced that Ken Poliziani has joined the firm as its first chief marketing officer. In his new role, Poliziani will be responsible for building on the strength and reputation of the overall PGIM brand as the company continues its global growth. PGIM, Inc., among the world’s top 10 asset managers with $1.2 trillion in assets under management as of December 31, 2017, is the global investment management businesses of U.S.-based Prudential Financial, Inc. (NYSE: PRU).
Poliziani, most recently chief marketing officer of the Institutional and Retirement businesses for the Americas at J.P. Morgan Asset Management, will have oversight for PGIM’s brand messaging and strategic marketing globally. Among his primary responsibilities will be demonstrating PGIM’s deep expertise across a range of public and private asset classes through paid media, conferences, sponsorships, client-centric thought leadership, and digital and social media. Poliziani will report to Taimur Hyat, chief strategy officer for PGIM. His appointment is effective April 6, 2018.
“We are excited to welcome a tenured colleague to our executive leadership team,” said Hyat. “Ken’s extensive experience in leading comprehensive brand and marketing efforts with an eye toward institutional audiences will serve to reinforce PGIM’s reputation as the manager of choice for sophisticated investors and support our robust international expansion.”
At J.P. Morgan, Poliziani was responsible for developing the overall marketing strategy for J.P. Morgan’s institutional asset management business, with $1.7 trillion in assets under management. He joined the company in 1994, serving as director of institutional marketing programs and was an architect behind the development of many client education programs; launching the company’s Center for Investment Excellence. Earlier in his career, Ken held several marketing, sales and consulting roles at J.P. Morgan and Mellon Bank. Poliziani earned his B.S. in finance and marketing from Pennsylvania State University.
About PGIM and Prudential Financial, Inc.
PGIM, the global investment management businesses of Prudential Financial, Inc. (NYSE: PRU), ranks among the top 10 largest asset managers in the world, with $1.2 trillion in assets under management as of December 31, 2017, and over 3,600 employees in 16 countries across five continents.* PGIM is comprised of autonomous asset management businesses, each specializing in a particular asset class with a focused investment approach. This model offers investors diversified solutions through investment strategies across asset classes and geographies, including public equities, public and private fixed income, commercial mortgages and real estate. Through consistent investment processes, risk management expertise and innovative strategies, PGIM works with investors worldwide to help them realize a wide range of business objectives. For more information, visit pgim.com.
Prudential Financial, Inc. of the United States is not affiliated with Prudential plc, which is headquartered in the United Kingdom. For more information please visit news.prudential.com.
*As ranked in Investment & Pensions Europe Top 400 Asset
Managers list, June 2017; based on PFI total worldwide assets under
management as of December 31, 2016. AUM and other data as of December