REDWOOD CITY, Calif.--(BUSINESS WIRE)--E la Carte – a leader in restaurant technology with its best-in-class e-commerce and payments system – announced today that it will be doing business as Presto from this day forward.
Presto, literally ‘fast’ in Italian, better represents the ideals to which the company’s products and team aspire. It has a connotation of magic, which is how 30M monthly users can feel when they use best-in-class Presto technology to satisfy their desires for food, games or to pay their check instantly.
“As a company, we’ve evolved tremendously since we were founded out of MIT in 2008, and we have decided the time is right for a consistent name for both our company and our product -- Presto.” said Rajat Suri, CEO and Founder of E la Carte (dba Presto). “The new name also reflects our expanded vision as we address more of the challenges facing the restaurant industry today. Restaurants and retail today must deal with escalating competition, rising labor costs, and consumer expectations that did not exist 5 years ago. Effective use of technology can help strong operators turn these challenges into strengths and will be a key differentiator in the new competitive landscape. As we close out the first 10 years of our existence, we are looking to having even more impact in the next decade with products so cutting-edge and easy-to-use that they leave our users spellbound.”
The new name is effective immediately. The new website is www.presto.com.
Presto, developers of the PrestoPrime™ EMV Terminal and Presto EMV System, leads the table-top dining revolution with its guest-facing, pay-at-the-table, e-commerce system. Installed in over 1,800 restaurants across the nation, including Applebee’s (a division of DineEquity, NYSE:DINE) and selected Outback Steakhouse Restaurants (a division of Bloomin’ Brands, Inc., Nasdaq: BLMN), the Presto System enables restaurant guests to take greater control over their dining experience by allowing them to order from a full menu, play exciting interactive games, and pay their bill directly from the table. The PrestoPrime EMV Terminal also provides operational and financial benefits to restaurant operators which drives increased profitability, and unlocks restaurant data that was previously inaccessible, enabling smarter decisions around guest satisfaction. Presto’s new dual processor, secure PrestoPrime EMV system is software compatible with the current generation Presto System - more than 90,000 of which are at work every day in more than 1,800 restaurants across the United States - and includes twice the memory and four times the flash storage of the current generation, and a securely partitioned payment module that enables point-to-point encryption (P2PE) security, EMV, and multiple forms of payment, including PIN-entry payment, Magstripe, and NFC capability for contactless payment systems such as Apple Pay and Samsung Pay.