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Smartly推出Intelligence Pro,整合行銷活動規劃、績效和增量效果助力決策

紐約--(BUSINESS WIRE)--(美國商業資訊)-- 人工智慧廣告科技公司Smartly今天推出「Intelligence Pro」。這款高級解決方案整合四項能力於一處,幫助行銷人員規劃投資、洞察實際增量效果,並決定日後應將資金投入何處。Intelligence Pro結合因果推論模型與規劃工具,協助行銷人員驗證業務成效,在資料日益複雜的現狀下,亦能加速制定決策。 「行銷團隊擁有大量資料,但難處在於如何找出哪些是有用資訊,並轉化為可以導向行動的決策。」Smartly產品長Maxwell Tang說,「Intelligence Pro整合預測、市場脈絡以及先進增量評估訊息,幫助行銷人員判斷投資標的,並找出媒體的實際貢獻。由於人工智慧正在加速執行行銷活動,每項決策的品質也變得愈發重要。」 Intelligence Pro在Smartly平台內整合四大功能: 覆蓋率規劃工具幫助團隊在行銷活動啟動前比較各類媒體方案,並預測跨通路覆蓋率與頻率以做出更明智的決策。 成長餘裕分析幫助行銷人員評估提高哪些領域的投資有望推動成長,以及哪些領域的投資回報可能會開始遞減。 績效基準使用匯總和匿名資...
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Riassunto: Agenus annuncia la pubblicazione su Nature Medicine dello studio clinico multicentrico di fase 2 UNICORN, volto a dimostrare risposte profonde con il neoadiuvante BOT+BAL nel carcinoma del colon resecabile

LEXINGTON, Mass.--(BUSINESS WIRE)--Agenus Inc. leader nell’innovazione nel campo dell’immuno-oncologia, oggi ha annunciato la pubblicazione, sottoposta a revisione paritaria, dei risultati dello studio multicentrico di fase 2 UNICORN, sponsorizzato dai ricercatori, volto a valutare un ciclo breve di trattamento preoperatorio, o neoadiuvante, con botensilimab (BOT), l’anticorpo anti-CTLA-4 multifunzionale potenziato con Fc di Agenus, in monoterapia o in combinazione con balstilimab (BAL), l’anti...
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Smartly推出Intelligence Pro,联通广告活动规划、效果评估与增量分析

纽约--(BUSINESS WIRE)--(美国商业资讯)-- Smartly——AI驱动的广告技术公司今日推出高端服务Intelligence Pro。该服务整合四项功能,帮助营销人员规划广告投入、了解真实增量效果,并确定下一笔预算投向何处。Intelligence Pro还将因果推断模型与规划工具相结合,使营销人员能够验证广告对业务的实际影响,并基于日益复杂的数据更快做出决策。 Smartly首席产品官Maxwell Tang表示:“营销团队面对海量数据,难点在于识别哪些信号真正有用,并把这些信号转化为可执行的决策。Intelligence Pro整合了预测分析、市场背景信息和先进的增量效果信号,帮助营销人员评估投资方向和媒体投放的实际贡献。随着AI加快广告活动的执行速度,每项决策的质量也变得更加重要。” Intelligence Pro在Smartly平台中整合了四项功能: Reach Planner帮助团队比较不同的媒体投放方案,并在广告活动启动前预测跨渠道触达人数和频次,为规划提供依据。 Headroom Analysis帮助营销人员判断增加投入还有多大机会带动增长,以及在哪...
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KBRA Assigns Preliminary Ratings to BX 2026-AIRC

NEW YORK--(BUSINESS WIRE)--KBRA announces the assignment of preliminary ratings to four classes of BX 2026-AIRC, a CMBS single-borrower securitization. The collateral for the transaction is a $3.340 billion floating rate, interest-only mortgage loan. The loan is expected to have an initial two-year term with three, one-year extension options and require monthly interest-only payments. The loan will be secured by the borrower’s fee simple and leasehold interests in 29 multifamily properties. In...
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Anthem Blue Cross and Blue Shield Announces Agreement with Brokers Holding Group to Expand Reach in Georgia's Small and Mid-Markets

ATLANTA--(BUSINESS WIRE)--Anthem Blue Cross and Blue Shield in Georgia announced a new partnership with Brokers Holding Group, a Warner Pacific leading general agency serving health insurance brokers, to expand marketing and distribution opportunities for Anthem's health benefits solutions in Georgia's small and mid-market employer segments. Through the relationship, Anthem and Brokers Holding Group will work together to strengthen engagement with insurance brokers across Georgia, helping them...
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Hyatt Announces Pricing of Public Offering of Senior Notes

CHICAGO--(BUSINESS WIRE)--Hyatt Hotels Corporation (“Hyatt” or the “Company”) (NYSE: H), a leading global hospitality company, announced today the pricing of its public offering of $400,000,000 aggregate principal amount of senior notes due 2033 (the “Notes”), which will bear interest at a fixed annual rate of 5.950%. The offering is expected to close on November 12, 2026, subject to the satisfaction of customary closing conditions. The Company intends to use the net proceeds of the offering, a...
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Bentley Systems تعلن عن استحواذ Seequent على شركة Eliis المتخصصة في برامج تفسير البيانات الزلزالية

إكستون، بنسلفانيا--(BUSINESS WIRE)--اليوم، أعلنت Bentley Systems, Incorporated (رمزها في ناسداك: ‏BSY)، المتخصصة في برامج هندسة البنية التحتية، أن Seequent التابعة لشركة The Bentley Subsurface Company قد استحوذت على شركة Eliis المتخصصة في برامج تفسير البيانات الزلزالية. ستساهم عملية الاستحواذ في إثراء قدرات شركة Seequent في مجال الجيوفيزياء من خلال تفسير البيانات الزلزالية، وستعزز فهمنا لما تحت سطح الأرض للمساعدة في حل التحديات العالمية المعقدة. وسينضم فريق Eliis العالمي الذي يضم أكثر من 100 من...
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CPP Investments and Dream Complete $585.8 Million Acquisition of GTA Industrial Portfolio

TORONTO--(BUSINESS WIRE)--Canada Pension Plan Investment Board ("CPP Investments"), Dream Unlimited Corp. (“Dream”) (TSX: DRM) and Dream Industrial Real Estate Investment Trust (“Dream Industrial REIT”) (TSX: DIR.UN) today announced that they have completed the acquisition of an industrial portfolio in the Greater Toronto Area (GTA) for $585.8 million through the joint venture formed in December 2025. The portfolio comprises five newly developed mid- and large-bay logistics assets totaling 2.1...
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Distribution Solutions Group Appoints Shawn O’Neal as Chief Transformation Officer

FORT WORTH, Texas--(BUSINESS WIRE)--Distribution Solutions Group, Inc. (NASDAQ: DSGR) ("DSG" or the "Company"), a premier specialty distribution company, announced today the appointment of Shawn O’Neal as the Company’s Chief Transformation Officer, reporting to J. Bryan King, Chairman and Chief Executive Officer of Distribution Solutions Group. Mr. O’Neal joins DSG with more than 25 years of leadership experience, driving growth and working with teams to accelerate operational excellence and en...
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Smartly lance Intelligence Pro pour relier la planification des campagnes, leur performance et leur incrémentalité

NEW YORK--(BUSINESS WIRE)--Smartly, l’entreprise de technologie publicitaire fondée sur l’intelligence artificielle (IA), a lancé aujourd’hui Intelligence Pro, une offre haut de gamme articulée autour de quatre fonctionnalités conçues pour aider les responsables marketing à optimiser leurs investissements, à comprendre en quoi consiste la véritable incrémentalité et à déterminer où investir leur prochain dollar. Intelligence Pro combine des modèles d’inférence causale à des outils de planificat...