DUBLIN--(BUSINESS WIRE)--The "E-Cigarettes: China: A Market With Massive Potential But Unusual Challenges" report has been added to Research and Markets' offering.
In this report, we take an in-depth look at the market in China. The world's most highly populated country is for now a largely untapped potential market for e-cigarettes, despite most of the world's vaping hardware being manufactured there. The prevalence of smoking among men, the cheapness of traditional cigarettes supplied by a state monopoly industry, and the lack of desire in most smokers to give up all contribute to resistance to switching to electronic devices.
- Though China produces most of the hardware for the global e-cigarette market, its domestic market is very small, estimated at around $175m in 2016. In a population of almost 1.4bn, there are an estimated 1m regular vapers.
- Of these, roughly 60% use open systems.
- Online distribution accounts for 80% of the market. It is dominated by non-specialist trading websites dealing in home-grown Chinese brands.
- The push factor from traditional cigarettes to e-cigs for price reasons is weak as the cost of smoking has fallen in real terms.
- Although e-cig products are cheaper in China than in most other countries, they are relatively costly in relation to earnings.
- Among Chinese users, vaping is considered more as a lifestyle or fashion choice than as a way to quit smoking, and vape stores have adopted a US West Coast style to exploit this.
Key Topics Covered:
1. Executive summary
2. Market size
3. Vaper population
4. Form factors
6. Companies operating in China
7. Comments on online pricing
8. Tobacco as a factor in the market
9. Earnings in China as a factor in the market
10. Associations and useful organisations
- EVE battery
For more information about this report visit https://www.researchandmarkets.com/research/459r2c/ecigarettes