LONDON--(BUSINESS WIRE)--Technavio’s latest market research report on the global animal growth enhancers market provides an analysis of the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
The animal health industry has been witnessing substantial growth, mainly due to growing number of innovations and increasing number of strategies to prevent and control zoonotic and other infectious diseases in animals. An animal growth promoter is used to help animals digest their food more effectively and allow them to grow.
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The top three emerging market trends driving the global animal growth enhancers market according to Technavio research analysts are:
- R&D efforts for discovering natural growth promoters
- Increasing use of water-soluble organic feed additives
- Vertical integration in livestock industry
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R&D efforts for discovering natural growth promoters
The major trend in poultry production in recent times is reducing the use of antibiotics and other medical products such as allopathic medication due to concerns over bacterial resistance. Therefore, researchers are focusing on developing alternative strategies such as natural growth promoters to maintain poultry health.
According to Sapna Jha, a lead analyst at Technavio for infectious and rare diseases research, “Phytobiotics are available in the market as feed additives due to the beneficial effects on gut health and immunity. Phytobiotics consist of plant-derived products, which are added to animal feed to improve their regular activities, and is available in solid, dried, ground form, or as extracted oil.”
Increasing use of water-soluble organic feed additives
In the recent years, vendors have shown interest in finding and developing alternatives of antibiotic growth promoters (AGPs). They are aiming to provide feed additives with natural nutrients and herbs. Other than feed enzymes, probiotics and prebiotics can also be used as feed additives. These herbs influence the eating pattern of animals to improve health.
Organic acid is another alternative of AGP. The use of organic minerals in water-soluble organic feed additives is also observed in the global animal growth enhancers market. The organic feed comprises multi-vitamins along with organic minerals, which play an important role in an animal's growth and productivity.
“Organic feed additives are easy to administrate, get digested quickly, and are more effective than dry feed additive products. Tanke Biosciences, a Chinese manufacturer of organic minerals, has introduced a range of water-soluble organic feed additives containing multi-vitamins and organic trace minerals,” says Sapna.
Vertical integration in livestock industry
In low and middle-income countries, rising disposable incomes and unprecedented growth in demand for animal protein are leading the global biomass of animals raised for food over global biomass of humans. Due to these, production systems require more AGP to keep animals healthy and maintain productivity. To meet the demand, emerging economies such as BRICS have shifted toward cost-efficient and vertically integrated intensive livestock production systems.
Vertical integration happens when a single firm can produce similar products and services more cost-effectively than other companies. Vertical integration in livestock industry leads to benefits such as reduced transactional costs and competition. As growth enhancers are mainly used in the livestock industry, this vertical integration will help in the growth of the market.
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