SILCON SLOPES, Utah--(BUSINESS WIRE)--SalesRabbit, a mobile field sales enablement platform, announced today a $2.4 million investment round led by Peak Ventures. The investment will be used to accelerate product development and fuel new market expansion.
SalesRabbit was founded in 2013 to solve the pain felt by CEO/co-founder Brady Anderson while working in door-to-door sales. “Many factors impact your effectiveness in door-to-door sales. There is no question that better information and software can make a huge difference. Our experience enabled us to build a product that meets the unique needs of door-to-door sales reps, increasing their motivation, efficiency and effectiveness, which results in a significant increase in sales,” said Anderson.
The dramatic increase in sales results delivered by SalesRabbit has established it as the market leader for mobile field sales enablement in the satellite, solar, home security, roofing and pest control industries, with customers including AT&T, Dish, DIRECTV, ADT, Sunrun, Moni, Moxie and Southwestern Advantage.
This latest funding round will enable SalesRabbit to invest in continued growth in existing markets, as well as new ones, including in-home selling markets (windows, doors, siding, fencing, etc.) and the broader business-to-business field sales market.
“Sales professionals who leverage SalesRabbit know the advantage it gives them in harnessing information to identify and close more business,” said Sid Krommenhoek, managing partner at Peak Ventures. “We were drawn to Brady and his team as we heard from their raving customers and as we considered the industries yet ahead of SalesRabbit that will similarly find massive value in their solution.”
SalesRabbit is dedicated to helping field salespeople sell more with greater efficiency and less pain. Founded in 2013 by former door-to-door rep Brady Anderson and co-founders Barima Kwarteng and Jeff Lockhart, SalesRabbit is the market leader for field sales enablement in the satellite, solar, home security, roofing and pest control industries. Based in Lehi, Utah, SalesRabbit has more than 50 people with plans to grow aggressively in the next 12 months as it begins addressing new in-home selling and field sales markets.
About Peak Ventures
Peak Ventures is an early-stage venture capital firm based in Provo, Utah. Peak backs talented entrepreneurs going after big markets with exceptional technologies. The thesis is simple: innovation and those who drive it are at the top of the food chain – not the VC. The team is made up of entrepreneurs experienced in the grind of starting, operating, growing and harvesting exciting companies. For more information, visit: http://www.peakventures.vc.