Blue Cross and Blue Shield of Georgia Launches Enhanced Maternity Program for State Health Benefit Plan Members using Telehealth to Support Moms

ATLANTA--()--Blue Cross and Blue Shield of Georgia (BCBSGa) announced today the availability of telehealth visits with certified lactation consultants for all eligible State Health Benefit Plan (SHBP) members as part of the plan’s existing maternity support program. The maternity support program, called Future Moms, is available for pregnant women to receive personalized support from nurse coaches during and after their pregnancies. The added feature now allows moms to have live video visits with lactation consultants via LiveHealth® Online, with appointments available seven days a week, including evenings.

Future Moms with Breastfeeding Support on LiveHealth® Online has been available to SHBP members since January 1, 2017. The program offers moms online visits with a lactation consultant, counselor or registered dietitian through private and secure video using their smartphone, tablet or computer with a webcam. These professionals can offer guidance to moms on topics such as latching, nursing positions, low milk production, formula feeding, proper nutrition when breastfeeding, introducing solids and more. This program comes at no additional cost for SHBP members.

“This a significant addition to the Future Moms program, given that breastfeeding can often be such a complex and challenging endeavor for mothers and their newborns,” said April Ruffin, MD, Medical Director of Blue Cross and Blue Shield of Georgia and an Ob/Gyn. “We are very enthusiastic about this enhanced resource, and we hope that SHBP members will utilize this program, as well as other LiveHealth® Online services to address non-emergency health care questions when and if they need it.”

About LiveHealth® Online

LiveHealth® Online is a leading telehealth tool providing consumers with convenient access to U.S.-based board-certified doctors and licensed therapists via live video chat on their smartphone, tablet or computer with a webcam. Health care providers using LiveHealth® Online can diagnose, treat and write a prescription. Since its launch in 2013, hundreds of thousands of consumers have signed up for and had video visits using LiveHealth® Online with registrations and usage growing daily. LiveHealth® Online is the trade name of Health Management Corporation. For more information, visit LiveHealthOnline.com.

About Blue Cross and Blue Shield of Georgia

Blue Cross and Blue Shield of Georgia, Inc. and Blue Cross Blue Shield Healthcare Plan of Georgia, Inc. are independent licensees of the Blue Cross Blue Shield Association. The Blue Cross Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Blue Cross and Blue Shield of Georgia, Inc. is available at www.bcbsga.com. Also, follow us on Twitter at www.twitter.com/AskBCBSGa and www.com/BCBSGaPR.com or on Facebook at www.facebook.com/AskBCBSGa.

Contacts

Media Contact for Blue Cross and Blue Shield of Georgia:
Debbie Diamond
debbie.diamond@anthem.com
(404) 479-8735
Twitter: @BCBSofGa_News

Release Summary

Blue Cross and Blue Shield of Georgia announces today the availability of live telehealth visits with certified lactation consultants for Georgia State Health Benefit Plan (SHBP) members.

Contacts

Media Contact for Blue Cross and Blue Shield of Georgia:
Debbie Diamond
debbie.diamond@anthem.com
(404) 479-8735
Twitter: @BCBSofGa_News