MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Tubular Labs, today launched the #VideoAces Awards, honoring 2016’s top 52 winners in online video for Brands and Media Companies, and Personalities on YouTube, Facebook, and Vine. As part of the #VideoAces Awards, winners will receive a customized deck of cards with all the winning logos in their group and a trophy.
“With more than 13 Trillion video views in 2016 alone, it’s undeniable that video is the future of content,” said Allison Stern, Co-Founder and CMO of Tubular Labs. “There is a seismic shift where television content, social content, and brand ads are all becoming video content. In this new video economy, there will be winners and losers. Through our #VideoAces Awards, we want to honor and celebrate the top performers as global leaders in the future of media.”
“It’s always satisfying to be recognized for our ability to generate massive video views,” said Solly Solomou, co-founder and CEO, TheLADbible Group. “In just a few years we’ve become a world leader in this competitive space, outperforming many global media empires from our corner of the UK. The insights and data gained from Tubular Labs have been invaluable in helping our growth.”
2016 #VideoAces Award Winners
In the Media Company category, Unilad, a UK-based comedy and entertainment media company took the #1 spot with 25.5 Billion views in 2016, followed by The LADbible Group, the largest online community for men ages 16-30 at #2 with 24.3 Billion views, and Tasty by Buzzfeed at #3 with 23 Billion views. MetDaan, an online beauty and lifestyle community ranked #4 with 12.9 Billion views, and NowThis, a digital news and content site took the #5 spot with 10.1 Billion views.
In the Brand category, Red Bull ranked #1 with 2.7 Billion views in 2016, followed by LEGO at #2 with 1.9 Billion views, and Black Jaguar White Tiger, an animal rights nonprofit at #3 with 1.4 Billion views. Talking Tom, a children’s entertainment channel came at #4 with 906 Million views, and PETA, People for the Ethical Treatment of Animals, took #5 at 759 Million views.
Top personalities on YouTube were dominated by entertainment, gaming and toy content creators, like Ryan ToysReview at #1 with 7.4 Billion views in 2016, Family Fun Pack at #2 with 5.3 Billion views and DanTDM at #3 with 3.5 Billion views.
The top 2016 personalities on Facebook include health & nutrition expert David Wolfe at #1 with 3.9 Billion annual views, followed by science communicator Hashem Al-Ghaili at #2 with 3 Billion views, and recording artist Braddy at #3 with 2.7 Billion views.
Top Viners for 2016 are Thomas Sanders, Lele Pons and meechonmars who took #1, #2 and #3 ranks with 2.7 Billion, 1.1 Billion and 646 Million annual views respectively. With the recent closure of Vine, the 2016 #VideoAces Awards commemorates the amazing Vine personalities that shot to the top of that platform.
2017 and Online Video
Today, Tubular Labs also released its report on the State of Online Video in 2016 and Predictions for 2017. The report is full of insights on the year that was, including growth stats for various genres, such as food and children’s content, and publisher types, like brands and media companies. Predictions for 2017 include growth and spend projections for hot categories, including sponsored video. To access the report, visit http://tubularinsights.com/videoaces-leaderboard-2016/
About Tubular Labs, Inc.
For publishers and content marketers who believe video is essential, Tubular powers your business. We are the only analytics software dedicated to giving you comprehensive and actionable video intelligence. Tubular serves over 5,000 video creators and 160+ enterprise customers, including Viacom, Warner Bros., HGTV, Activision, Maker Studios and Fullscreen. Tubular’s industry leading technology and insights elevate video creation, distribution, performance, and monetization.