Indiegogo Launches Equity Crowdfunding, Allowing Anyone to Invest in Startups & Growing Companies

New Service Launches in Partnership With Equity Crowdfunding Platform MicroVentures

SAN FRANCISCO--()--Indiegogo, the global platform for entrepreneurs to bring their ideas to life, has launched a new equity crowdfunding service allowing anyone to invest in startups and growing companies.

By utilizing new equity crowdfunding regulations that took effect in May, the new service provides entrepreneurs on Indiegogo the opportunity to raise funds from interested investors in exchange for financial stakes in their company, and provides funders on Indiegogo the opportunity to own a financial stake in innovative startups.

The equity crowdfunding rules passed by the Securities and Exchange Commission (SEC) as part of the 2012 JOBS Act allow anyone the opportunity to invest in companies online. Previously, only a select group of accredited investors that met a certain wealth threshold could invest in early-stage companies.

Indiegogo has created a joint venture with MicroVentures to launch an equity crowdfunding portal. MicroVentures is a leader in the equity crowdfunding space and has helped companies raise over $100M through 200+ deals since 2010. More than 95% of the equity crowdfunding campaigns on MicroVentures have been funded. Investment opportunities will be listed on both Indiegogo and MicroVentures, with the transaction being made on the MicroVentures platform. Startups that run their equity crowdfunding campaign through this new service also benefit from a simple regulatory filing process powered by iDisclose, which automates legal document preparation through an online questionnaire.

Indiegogo has helped entrepreneurs raise more than $1 billion from over 8 million backers through 700,000 rewards-based crowdfunding campaigns. With more than 15 million visitors to Indiegogo every month, the company is now well-positioned to rapidly expand the market for investment crowdfunding by introducing both investors and entrepreneurs to the new equity opportunities.

As a leading advocate for equity crowdfunding since the company launched, Indiegogo executives attended the White House ceremony where President Obama signed the JOBS Act in 2012.

“Our mission has always been to make it easier for individuals to raise money for projects they are passionate about and this is the latest way we’re helping entrepreneurs access the financing they need while also giving backers the chance to invest in new companies,” said David Mandelbrot, CEO of Indiegogo. “Since Indiegogo first launched we’ve wanted to offer these sort of investments, and we’re very excited to be officially giving the millions of people who visit our platform every month the chance to get involved with equity crowdfunding opportunities.”

“When we started MicroVentures in 2009, the idea was to let everyone invest. At the time, the regulations were too stringent so we focused on providing venture capital access to accredited investors at fractions of the investment minimums previously required. We pride ourselves in our rigorous investment screening process and institutional quality due diligence,” said Bill Clark, CEO of MicroVentures. “We are excited to partner with Indiegogo to bring that same level of due diligence and support to all investors.”

The new equity crowdfunding service on Indiegogo is launching with four new Title III offerings:

  • ArtCraft Entertainment: Funding the creation of Crowfall, the highly anticipated massively multi-player video game touted as a Throne War simulator.
  • Play Impossible: A new gaming company using powerful, miniature sensors to transform athletic balls into game controllers connected to a smartphone.
  • BeatStars: A social music marketplace and distribution company where over 350,000 music producers and recording artists collaborate, sell, distribute and share their music worldwide.
  • Republic Restoratives: A women-owned craft distillery and cocktail bar in the heart of Washington DC, is seeking capital to expand their product lines and distribution market.

The launch of equity crowdfunding is the latest effort by Indiegogo to help entrepreneurs throughout the entire lifecycle of their projects. Indiegogo has recently introduced new services meant to support entrepreneurs beyond the crowdfunding stage of their business, including InDemand, which enables campaigns to continue accepting pre-orders after their crowdfunding efforts end, and the Marketplace, an Indiegogo storefront for business owners to sell products that are shipping now. Collaborations with Brookstone, Arrow, and Amazon also help entrepreneurs on Indiegogo get their products to retail quicker and more easily than ever before.

About Indiegogo:

Indiegogo is the place for entrepreneurial projects to move quickly from concept to market, amplified by a community of backers who believe the world benefits when every idea gets an equal shot at success. Indiegogo empowers people around the world to fund what matters to them. As the world’s first crowdfunding platform, campaigns have launched from almost every country around the world with millions of dollars being distributed every week due to contributions made by the Indiegogo community. The company was launched in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York. For more information, visit and follow us at and

About MicroVentures:

MicroVentures is a online investment bank, combining the best of venture capital with equity crowdfunding. We conduct detailed due diligence on startups and if approved we help them raise capital from angel investors. We are a FINRA registered broker-dealer, offering both primary and secondary investment opportunities through our user-friendly online equity crowdfunding platform. Our team of Series 7 licensed representatives is committed to personal relationships with our investors to provide high-touch customer service to help you to invest in startups with confidence.


For Indiegogo
John Eddy, 212-319-3451, ext. 648


For Indiegogo
John Eddy, 212-319-3451, ext. 648