LAS VEGAS--(BUSINESS WIRE)--Radiant Logic (www.radiantlogic.com), the market-leading provider of federated identity and context solutions based on virtualization, and Gigya (www.gigya.com), the leader in customer identity management, today jointly announced a new technology integration at the Gartner IAM Summit. Radiant Logic’s RadiantOne identity and context technology provides a highly scalable, model-driven data integration service that works with Gigya’s customer identity and access management (CIAM) tools to enable enterprises to fully build and leverage rich profiles for their customers, ensuring smarter security, along with better marketing and more customized digital experiences.
“The exciting integration between Radiant Logic and Gigya will provide businesses with a powerful way to gather, augment, and leverage customer profile information from both online and offline channels,” said Patrick McCue, Gigya’s SVP of Global Channels & Alliances. “Enterprises will truly be able to achieve a single customer view, driving more relevant marketing initiatives and tailored customer experiences. We’re thrilled to be integrating our platform with Radiant Logic, and look forward to seeing how global brands will take advantage of the powerful integration.”
Creating Connections Across Systems: Tapping Into Once-Hidden Customer Context
Via its Registration-as-a-Service and Social Login products, Gigya leverages the portal registration process, a security and business requirement, as the initial step in building more complete customer profiles to help drive marketing efforts. Within this burgeoning discipline, the process of collecting data, creating a profile, and adding enrichment to each subsequent login is progressive and gradual, with each step building on the previous steps, and all customer data being securely managed in Gigya’s advanced, dynamic schema Profile Management identity repository. Information is collected at every touchpoint, without overburdening customers with excessive questions or requests, and then acted upon as appropriate to suggest new services or customize the user experience.
While registration may be the first point of identity authentication with a customer, it does not necessarily mean it’s the first contact a company has had with that individual. A newly registered user is often an existing customer who is known by internal processes within the enterprise. For many Fortune 1000 companies, a rich history of customer attributes, interactions, and context already exists within data silos including massive SQL-based customer databases.
“Our patented Context Server technology brings an integrated, context-aware view of existing systems and relationships into Gigya’s authentication and profile enrichment processes. With the powerful technology integration, when an online user logs in to an enterprise’s digital property for the first time, the enterprise can link the customer’s previous purchase history at brick-and-mortar locations to the newly created online profile,” said Michel Prompt, co-founder and CEO of Radiant Logic. “By verifying what’s already known in offline channels about each individual customer, the integration enables global enterprises to build 360-degree customer profiles, strengthen customer relationships and customize marketing efforts to delight every customer.”
About Radiant Logic
As the market-leading provider of federated identity systems based on virtualization, Radiant Logic delivers simple, logical, and standards-based access to all identity within an organization. The RadiantOne federated identity service enables customizable identity views built from disparate data silos, driving critical authentication and authorization decisions for WAM, federation, and cloud deployments.
Fortune 1000 companies, including General Electric, McDonald’s, Wells Fargo, Monsanto, Deere & Co., and Intel, rely on RadiantOne to deliver quick ROI by reducing administrative effort, simplifying integration, and building a flexible infrastructure to meet changing business demands. For more information, visit www.radiantlogic.com.
Gigya's Customer Identity Management platform helps companies build better customer relationships by turning unknown site visitors into known, loyal and engaged customers. With Gigya's technology, businesses increase registrations and identify customers across devices, consolidate data into rich customer profiles and provide better services, products and experiences by integrating data into marketing and service applications.
Gigya's platform, which includes products such as Registration-as-a-Service (RaaS) , Social Login and Profile Management, was designed from the ground up for social identities, mobile devices, consumer privacy and modern marketing. Gigya provides developers with the APIs they need to easily build and maintain secure and scalable registration, authentication, profile management, data analytics and third-party integrations.
More than 700 of the world's leading businesses such as Fox, Forbes and ASOS rely on Gigya to build identity-driven relationships and to provide scalable, secure customer identity and access management. Headquartered in Mountain View, CA, Gigya is privately held and has raised more than $100m in capital from several leading venture capital firms including Benchmark Capital, Mayfield, Intel Capital, Adobe Ventures and Stanford University.