MINNEAPOLIS--(BUSINESS WIRE)--Arctic Cat Inc. (NASDAQ:ACAT) today introduced the new SPEED® brand of race-inspired accessories for side-by-sides at its annual wheeled dealer show. Famed racer Robby Gordon and aftermarket futurist Todd Romano co-developed the extensive line of high-performance products with Arctic Cat.
The launch of the SPEED brand is part of Arctic Cat’s recently announced partnership with Gordon and Romano, who have teamed up to form SPEED RMG, and are working under an exclusive agreement with Arctic Cat to co-develop innovative, industry leading side-by-side products and accessories. This collaboration reflects Arctic Cat’s commitment to the high-performance off-road vehicle market, and its Wildcat™ side-by-sides and accessories. Under the agreement, Gordon and Romano are providing research and development consulting on new technologies, and assisting with the development of new Wildcat racing and high-performance accessories being launched under the SPEED brand.
“Every accessory in our exclusive SPEED lineup has been put to the test and approved by Robby Gordon and Arctic Cat,” said Tracy Crocker, Arctic Cat’s vice president and general manager of ATVs, and Parts, Garments and Accessories. “We are leveraging Robby’s 30-plus years of successful racing experience, and Todd’s creativity and innovation, to bring new top-of-the-line aftermarket products to our customers. We expect to build this line of exciting products, adding new growth opportunities for our dealers and Arctic Cat’s parts, garments and accessories business.”
The SPEED line enables off-road racing and recreational riding enthusiasts to customize their side-by-sides in their own style, using high-quality, precision-crafted products. Among the full line of SPEED accessories initially launched are: high-back racing and suspension seats; multi-point harnesses designed for performance and rider comfort; stylish, lightweight aluminum racing wheels; durable radial tires capable of taking riders where they want to go; rigid, contoured steering wheels; high-strength suspension and shocks; SPEED garments and caps, and much more.
SPEED brand accessories are available only at Arctic Cat dealers and through arcticcat.com. Find the full list of SPEED high-performance accessories at arcticcat.com/gear.
About Robby Gordon and Todd Romano
Gordon is a recognized pioneer in racing and off-road vehicle design, with 30 years of experience designing and developing state-of-the-art machines. He has proven to be among the most competitive racers at NASCAR, IndyCar, TransAm, International Motor Sports Association (IMSA), International Race of Champions (IROC) and the Dakar Rally. Gordon has won seven international off-road class championships, two stadium series and three Baja 500s. He also created the enormously successful Stadium Super Truck (SST) series.
Romano is the founder of DragonFire Racing and Finish Line Marketing. DragonFire Racing pioneered the development of performance accessories for the UTV/SXS industry and has become an industry Icon. The attention that DragonFire Racing brought to the industry quickly attained international recognition and led to its acquisition. Finish Line Marketing is a recognized leader in the power sports space as an innovative creator of marketing programs that raise consumer awareness and retail demand.
About Arctic Cat
The Arctic Cat brand is among the most widely recognized and respected in the recreational vehicle industry. The company designs, engineers, manufactures and markets all-terrain vehicles (ATVs), side-by-sides and snowmobiles, in addition to related parts, garments and accessories under the Arctic Cat® and Motorfist® brand names. Arctic Cat Inc. is headquartered in Minneapolis, Minnesota. Its common stock is traded on the NASDAQ Global Select Market under the ticker symbol “ACAT.” More information about Arctic Cat and its products is available at www.arcticcat.com.