MADISON, N.J.--(BUSINESS WIRE)--Pfizer Consumer Healthcare, the makers of America’s most-preferred bone health supplement brand, Caltrate®, today announced the launch of Caltrate® Bone & Joint Health, a new, once-daily supplement. Caltrate® Bone & Joint Health is a 3-in-1, triple action product that delivers:
- UC-II®, an exclusive form of collagen, to support healthy cartilage and promote joint flexibility;
- calcium and vitamin D3, to nourish strong and healthy bones;
- and vitamin C and minerals1 to support collagen production for healthy bones and skin.2
“According to the National Osteoporosis Foundation (NOF) 54 million adults living in the U.S., who are 50 years and older, are affected by osteoporosis and low bone mass,3 and many seek to support both their bone health and joint flexibility to maintain an active lifestyle,” said Elizabeth Ward, M.S., R.D., Registered Dietitian and nutrition health expert. “A once-daily supplement that contains calcium, vitamins C and D, minerals like zinc, copper and manganese, and UC-II®, allows consumers to get the nutrients that are critical to help maintain strong bones and support flexible joints.”
Vitamin and mineral supplement formulas are recognized as one of the ways consumers can get adequate amounts of calcium and vitamin D, and other nutrients, including UC-II®4 and vitamin C. In the U.S., nutritional science research report a broad range of consumer nutrient gaps around both vitamin D and calcium,5 and in fact both calcium and vitamin D are considered nutrients of public health concern by the Dietary Guidelines for Americans.6
“We have developed this unique 3-in-1 formulation in one convenient tablet because we know consumers want easier ways to get both bone strength and joint flexibility,” explained Bryna LaMonica, Brand Manager for Caltrate.
Caltrate® vitamin and mineral formulas remain the most-preferred brand chosen to support bone health and strength, and offer a higher amount of vitamin D3 per tablet, which aids in the absorption of calcium, than any other leading brand. Caltrate® is available in seven formulas, including the new Bone and Joint “3-in-1 Triple Action” formula, and comes in a variety of forms to suit individual consumer needs. It is important to note, dietary supplements are not intended to diagnose, treat, cure or prevent any disease but rather help consumers fill daily dietary gaps.
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1 Refers to zinc, copper, and manganese.
2 This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
3 National Osteoporosis Foundation, http://nof.org/news/2948.
4 Lugo et al. Journal of the International Society of Sports Nutrition 2013, 10:48.
5 Taylor C. Wallace PhD, FACN, Michael McBurney PhD, FACN & Victor L. Fulgoni III PhD(2014)Multivitamin/Mineral Supplement Contribution to Micronutrient Intakes in the United States, 2007–2010, Journal of the American College of Nutrition, 33:2, 94-102.
6 Scientific Report of the 2015 Dietary Guidelines Advisory Committee, http://www.health.gov/dietaryguidelines/2015-scientific-report/pdfs/scientific-report-of-the-2015-dietary-guidelines-advisory-committee.pdf.
UC-II® is a registered trademark of InterHealth N.I., for more information visit, www.interhealthusa.com.