NEW YORK--(BUSINESS WIRE)--33Across, a publisher monetization and traffic platform, today announced the appointment of Paul Bell to chief revenue officer. In this role, Bell is responsible for driving the alignment of the organization’s business functions including direct and programmatic sales, and customer service to ensure maximum revenue generation. Bell reports to 33Across Chief Executive Officer Eric Wheeler.
A seasoned digital media and data executive with more than 15 years experience, Bell most recently served as the vice president, head of digital sales and channel management at IXI, a division of Equifax. There he led a sales team that consistently achieved 50 percent year-over-year revenue growth. Prior to IXI, Bell was vice president of sales and business development at Divorce360.com, where he tripled site revenue within five months. His previous positions include sales roles at Bankrate.com, Credit Suisse and Bear Stearns.
“33Across, anchored by an extensive premium publisher network and a compelling in-view ad placement model, is on a trajectory for continued growth and we anticipate 2015 will be a breakout year in the company’s history, “ said Wheeler. “We appointed Bell to ensure we’re able to fully capitalize on the growing demand for our offerings. His proven track record and direct industry experience have enabled him to already hit the ground running as a key driver for our company’s next stage of growth.”
About 33Across Inc.
33Across is a publisher monetization and traffic platform, named Best Publisher Technology by Digiday. For more than seven years, the 33Across platform has powered the largest and fastest growing publishers to create new traffic and revenue. Today, more than one million global publishers use 33Across. Inc. Magazine recently named 33Across the 70th Fastest Growing Company in America.