BOSTON--(BUSINESS WIRE)--DraftKings, Inc., the largest U.S.-based destination for daily fantasy sports, today unveiled Daily Fantasy MMA, the biggest daily fantasy contest for mixed martial arts. The company also announced an exclusive marketing partnership with light heavyweight champion Jon “Bones” Jones. To celebrate the launch, DraftKings is offering its players a chance to win a once-in-a-lifetime experience with Jones, including an opportunity to meet the champion in person as part of an all-expense paid trip to UFC 183 on January 31st.
DraftKings continues to be a pioneer in the daily fantasy sports industry, providing fans with a variety of contests across more leagues and sports than any other fantasy destination. The launch of Daily Fantasy MMA is the latest innovation, tapping one of the largest, fastest-growing fan bases among major sports.
“DraftKings is committed to creating programs to engage new fans in untapped sports markets. MMA is the perfect combination of action and scoring, making it a great opportunity to bring into the daily fantasy family of games,” said Paul Liberman, CMO and co-founder of DraftKings. “As exciting as the new game is our partnership with the champ, Jon ‘Bones’ Jones. He’s emerged as one of the greatest fighters in MMA history – we’re proud to have him on our side.”
Daily Fantasy MMA – How It’s Played
- Salary Cap: In each contest, participants are assigned a fixed salary cap of $50,000 that they can use to draft a 5-fighter lineup;
- Scoring: Fighters in each event will accumulate points in accordance with MMA rules, including points for Significant Strikes, Advances, Takedowns, Reversals/Sweeps, and Knockdowns;
- Bonus Points: Fighters will also gain fight conclusion bonuses based on which round they end the fight.
More than 41 million people in the United States and Canada play fantasy sports. Daily fantasy sports is a burgeoning component of this multi-billion dollar market. DraftKings offers contests for experts and casual players alike. In addition to daily MMA, DraftKings also offers fantasy contests in major professional and college sports.
DraftKings MMA is available to all players through the web, or any Android or iOS device. To register and enter into the Ultimate MMA Fan Contest, please visit: https://www.draftkings.com/contest/draftteam/3293959.
Launched in April 2012, Boston-based DraftKings, Inc. is the largest, US-based online gaming destination where players engage in daily fantasy sports competitions across fantasy professional football, baseball, golf, basketball, hockey, and soccer, and college football and basketball. DraftKings offers free and pay contests every day that award cash prizes. All contests feature a salary cap format, and new contests are offered every day with instantaneous prize distribution for winners. For more information, visit DraftKings at www.draftkings.com, like DraftKings at www.facebook.com/draftkings, and follow DraftKings at www.twitter.com/draftkings.