NEW YORK--(BUSINESS WIRE)--VoyR, the premiere online destination for exclusive entertainment experiences, today announced the launch of its unique and produced multi-media digital platform featuring some of the leading figures in entertainment and sports in a fresh and engaging way at www.VoyR.com. VoyR is designed to allow members to live in the world of the most popular icons on the planet. Beginning with Kanye West and Jay-Z, VoyR gives access to exclusive, inspirational and shareable stories called VSodes and branded live webcasts called VLive throughout the Watch the Throne Tour.
Through the website’s exclusive branded content, audiences will delve into the worlds of their favorite icons in VSodes during primetime hours Monday through Friday. VoyR members will experience never-before-seen views of Kanye West and Jay-Z’s tour live, to insights into how their multifaceted business and personal interests come together and the people around them that help make it all happen. The Watch the Throne Tour kicks off on October 28, 2011 in Atlanta and will be the first interactive concert tour powered by a social network at www.VoyR.com.
Users can sign up for the membership experience on October 25, 2011 for $4.99 with full website access launching on October 28, 2011. VoyR.com will include social media integration with a unique user experience, free and subscription service tiers, with plans to create a credit and points payment systems and mobile gaming integration. Extending offline, select members of VoyR will be allowed to experience the Tour with the icons in-person in three different cities through unique and branded opportunities, to be announced this fall.
“We are redefining the value of entertainment by appealing to peoples’ desires for access and integrating brands in a way never been done before,” says Kelli Coleman, Executive Producer. “VoyR’s social currency will restore value and evolve the savvy fan from spectator to insider within the world of some of the greatest icons on the planet through exclusive social media and digital experiences.”
VoyR is engaged with some of the biggest names in entertainment, lifestyle, and sports today - adding value to the subscriber through high-end production and eventually merchandizing. In addition to icons Kanye West and Jay-Z of the Watch the Throne Tour, other stars of the VSodes series include Don C., West’s co-manager, Virgil Abhol, West’s full-time creative/art advisor, among many others who make the work and lives of these icons possible.
“After more than 20 years in the music industry, I believe VoyR will be historic,” said Gee Roberson, Chairman of Geffen Records. “VoyR joins the top of the list of revolutionary creativity in changing our business for the better, and in this case using an extraordinary unique digital platform.”
VoyR used proprietary research and consumer insights that were published and refined by one of the largest independently owned full service marketing communication firms in the country, GlobalHue, to develop the consumer engagement experience.
The Jeep® brand serves as the exclusive automotive partner for VoyR’s “Watch the Throne” VChannel that will showcase insider video content and will feature the Jeep brand lineup of vehicles.
For more information, follow @VoyRLife on Twitter or become a fan at Facebook.com/VoyRLife.
Visit www.VoyR.com to see the latest trailer featuring Kanye West and for membership details.