VeeV Açaí Spirit Enjoys Strong Nationwide Growth in Upscale, Casual & Specialty Dining

Superfruit spirits leader VeeV newly available at over 800 Ruby Tuesday locations

LOS ANGELES--()--VeeV Açaí Spirit is now available at one of the largest U.S.-based restaurant chains: Ruby Tuesday – at over 800 locations of the American dining leader. With five new VeeV signature cocktails created especially for Ruby Tuesday’s re-vamped cocktail menu, VeeV is a big part of the restaurant chain’s “Drink Fresh” program, and a signal of the positive, healthful changes diners can expect from restaurants across the country. VeeV co-founders and brothers Carter Reum and Courtney Reum confirmed the announcement today.

“This new relationship with Ruby Tuesday is incredibly validating for both VeeV and the category of superfruit-based liquor,” says Courtney Reum. “Ruby Tuesday is a nationally-recognized restaurant brand credited with food freshness and a commitment to innovation, quality and community – values we also embrace at VeeV.”

The news underscores VeeV’s steady growth in both fine, casual and specialty dining over the past sixth months, with the açaí liqueur now available at Roy’s, Fogo de Chão, Gordon Biersch Restaurant Group and Melting Pot – almost 400 locations in total.

VeeV, popular with mixologists, gourmands and Young Hollywood, is recognized for both its refreshing, smooth, completely unique taste and its versatility in cocktails. At Ruby Tuesday, VeeV will be served in the following specialty cocktails: Watermelon Martini, Pomegranate Margarita, Skinny Pink Lemonade, Superfruit Cooler and Açaí Mojito.

Starting in 2007 in Los Angeles’s trendsetting dining establishments and boutique hotels, VeeV has since found increasing demand in a wide range of restaurants, hotels, liquor retailers and groceries and is now available in all 50 states. VeeV is also the “first superfruit liquor in-flight,” being served on Virgin America.

With its specialty cocktails and eco-conscious event marketing, VeeV is committed to creating an educational and transportive experience for foodies and cocktail lovers – teaching them about ‘A Better Way to Drink®’ and the still-untapped potential of açaí in cocktails.

About VeeV

Starting as a scrappy two-man business, in just four years VeeV has grown into a multi-million dollar brand and founders and brothers Carter and Courtney Reum expect even more growth in 2011. VeeV’s success has already spawned some imitators, with larger liquor brands just now bringing açaí-based products and other superfuit-based liquors to market.

VeeV is produced in the only renewable wind-powered distillery in the U.S. and is the only certified carbon neutral spirits company in the world. Since its founding, VeeV has donated $1 for every bottle sold to rainforest preservation and replenishment, to date raising over $150,000.

VeeV has caught the attention of such celebrities as Drew Barrymore, Jessica Simpson, Rihanna, Adrian Grenier, Jeremy Piven and Matthew McConaughey, all of whom have enjoyed it at various fundraisers or special events.

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For VeeV:
Arthur Gallego, 917-593-3097

Release Summary

VeeV Acai Spirit newly available at 1,200 restaurants including 800 Ruby Tuesday locations. VeeV also at Roy’s, Fogo de Chão, Gordon Biersch Restaurant Group and Melting Pot locations.


For VeeV:
Arthur Gallego, 917-593-3097