PLAYMOBIL® to Kick off First Annual National Day of Play with Retailers Nationwide

Kids Coast to Coast Come Together to Celebrate the Benefits of Open-Ended Play

NEW YORK--()--PLAYMOBIL®, creator of the iconic children’s toys, will launch its first annual National Day of Play on November 20, 2010 at retailers across the country as they re-introduce children to the benefits of classic play time.

The celebration is a day-long event held with the aim of encouraging children to play together using their imagination. On this day, PLAYMOBIL USA invites families nationwide to visit a participating retailer near them for the opportunity to play with an assortment of PLAYMOBIL sets and feel the excitement that children experience through hours of unrestricted play.

“Children today need a chance to play with toys that will allow them to really explore their own creativity,” said Michelle Winfrey, Marketing and Compliance Manager. “National Day of Play will allow kids to do this by returning to uninhibited imaginative play through PLAYMOBIL.”

During this time, families can enjoy some hands-on play as children explore a variety of realms with the help of PLAYMOBIL’s various playworlds.

To find a participating retailer near you, be sure to visit our website, and stay up-to-date on events, product releases and more by visiting PLAYMOBIL USA online at www.playmobilusa.com, on Facebook or Twitter.

ABOUT PLAYMOBIL INC.

PLAYMOBIL, Germany’s largest toy manufacturer, is headquartered in Zirndorf, Germany and has been producing and distributing toys for more than 35 years. PLAYMOBIL production is company owned and European based. The company distributes its toys in more than 70 countries and employs more than 3,000 people with subsidiaries in the United States, France, Great Britain, Belgium, the Netherlands, Luxembourg, Italy, Greece, Northern Europe, Spain, Canada and the Czech Republic. PLAYMOBIL USA toys are distributed in more than 2,200 stores nationwide including the FunPark play center in West Palm Beach, Fla. For more information, please visit www.playmobil.com.

Contacts

Litzky Public Relations
Melissa Winston/Sarah Blair-Miller, 201-222-9118
mwinston@litzkypr.com
sblair-miller@litzkypr.com
or
PLAYMOBIL USA, Inc.
Michelle Winfrey, 609-395-5566 ext. 833
Marketing and Compliance Manager
michelle.winfrey@playmobilusa.com

Release Summary

PLAYMOBIL is kicking off its first annual National Day of Play on November 20, 2010 to re-introduce kids nationwide to the benefits of participating in imaginative play.

Contacts

Litzky Public Relations
Melissa Winston/Sarah Blair-Miller, 201-222-9118
mwinston@litzkypr.com
sblair-miller@litzkypr.com
or
PLAYMOBIL USA, Inc.
Michelle Winfrey, 609-395-5566 ext. 833
Marketing and Compliance Manager
michelle.winfrey@playmobilusa.com