MTG: Viasat Pay-TV Packages to Be Made Available in Telenor IPTV Offerings

Modern Times Group MTG AB (publ.) (‘MTG’ or ‘the Group’), the international entertainment broadcasting group, today announced that Viasat Broadcasting has signed a long term agreement with Telenor Norge AS (‘Telenor’), which will enable Viasat to distribute its premium pay-TV channel packages to Telenor’s broadband customers. Telenor had 623,000 broadband customers in Norway and 574,000 broadband customers in Sweden at the end of 2009. Viasat’s channel packages will continue to be available to Telenor subsidiary Bredbandsbolaget’s subscribers in Sweden and will also be included in Telenor’s IPTV offering in Norway, which is expected to be launched for fibre-connected broadband customers during the Spring of 2010.

STOCKHOLM, Sweden--()--Regulatory News:

Modern Times Group MTG AB (publ.) (‘MTG’ or ‘the Group’), the international entertainment broadcasting group, today announced that Viasat Broadcasting has signed a long term agreement with Telenor Norge AS (‘Telenor’), which will enable Viasat to distribute its premium pay-TV channel packages to Telenor’s broadband customers. Telenor had 623,000 broadband customers in Norway and 574,000 broadband customers in Sweden at the end of 2009. Viasat’s channel packages will continue to be available to Telenor subsidiary Bredbandsbolaget’s subscribers in Sweden and will also be included in Telenor’s IPTV offering in Norway, which is expected to be launched for fibre-connected broadband customers during the Spring of 2010.

Viasat’s Swedish free-TV channels (TV3, TV6, TV8 and ZTV) and Norwegian free-TV channels (TV3 and Viasat4) will be included in Telenor’s own basic IPTV packages, whilst Viasat’s Gold (Movie, Sport, Children and Documentary packages) and Silver (Children and Documentary packages) pay-TV packages and its Viasat OnDemand services will be marketed and distributed to Telenor’s broadband customers in Sweden and Norway. The Viasat OnDemand offering includes the catch-up services for Viasat’s free-TV and pay-TV channels, as well as subscription video on demand and pay-per-view or pay-per-day services. Viasat’s premium IPTV subscriber base grew by 77% in 2009 to 138,000 subscribers.

Hans-Holger Albrecht, President & CEO of MTG, commented: “The first IPTV agreement that we signed was with Bredbandsbolaget in Sweden back in 2004 and this new agreement with Telenor means that we now have IPTV agreements with all of the major Scandinavian broadband operators.

“These agreements are part of our “anytime anywhere” strategy to make our free-TV channels as broadly available as possible and to attract subscribers to our packaged pay-TV content on multiple distribution platforms. Telenor is the largest broadband operator in Scandinavia and this deal indicates the clear and growing demand for our portfolio of high-rating free-TV channels and wide range of popular premium pay-TV content. IPTV distribution is complementary to our own DTH satellite platform, and enables us to address households that we have not been able to reach before.”

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Modern Times Group is a leading international entertainment broadcasting group with the largest geographical broadcast footprint in Europe. MTG's Viasat Broadcasting is the leading free-TV and pay-TV operator in Scandinavia and the Baltics, and has broadcasting operations in Bulgaria, Czech Republic, Hungary, Slovenia, Russia, Ukraine and Ghana. Viasat’s free-TV and pay-TV channels and pay-TV platforms attract a total of 125 million viewers in 30 countries. MTG is also the major shareholder in Russia’s largest independent television broadcaster (CTC Media – Nasdaq: CTCM), and the number one commercial radio operator and internet retailer of entertainment products in the Nordic region.

Modern Times Group MTG AB class A and B shares are listed on Nasdaq OMX Stockholm's Large Cap market (‘MTGA’ and ‘MTGB’).

The information in this announcement is that which Modern Times Group MTG AB is required to disclose under the Securities Markets Act.

This information was released for publication at 08.00 CET on 03 March 2010.

This information was brought to you by Cision http://www.cisionwire.com

Contacts

Modern Times Group
For further information, please visit www.mtg.se or contact:
Hans Holger Albrecht, Chief Executive Officer
Tel: +46 (0) 8 562 000 50
or
Investor & Analyst Enquiries:
Matthew Hooper/ Oscar Hyleen
Tel: +44 (0) 7768 440 414 / +46 (0) 707 620 024
Email: investor.relations@mtg.se
or
Media Enquiries:
Bert Willborg
Tel: +44 (0) 791 2280 850
Email: bert.willborg@mtg.se

Contacts

Modern Times Group
For further information, please visit www.mtg.se or contact:
Hans Holger Albrecht, Chief Executive Officer
Tel: +46 (0) 8 562 000 50
or
Investor & Analyst Enquiries:
Matthew Hooper/ Oscar Hyleen
Tel: +44 (0) 7768 440 414 / +46 (0) 707 620 024
Email: investor.relations@mtg.se
or
Media Enquiries:
Bert Willborg
Tel: +44 (0) 791 2280 850
Email: bert.willborg@mtg.se