DIRECTV to Launch Azteca México (AZM): Exclusive Channel

Will Air Nationally on DIRECTV Más Channel 442

LOS ANGELES--()--Azteca Networks, the provider of the fastest growing Hispanic broadcaster Azteca América and DIRECTV, Inc., provider of the nations leading satellite television service, announced today the launch of Azteca México, a brand new 24-hour satellite-only channel to be aired through DIRECTV Más in the United States. Azteca México will offer exclusive programming from TV Aztecas three Mexican networks: Channel 7, 13 and Proyecto 40 and will differ from programming viewers receive on broadcast network Azteca América. Azteca México will air on Channel 442 nationwide and be identified in programming guides as AZM 442, starting Wednesday, June 11, 2008.

Azteca México will offer viewers programs in the U.S. many of which will be shown at the same time as they air in Mexico on TV Azteca. These shows include hit Mexican novelas Todo por Amor and Vivir Por Ti, news from TV Aztecas own Hechos and the hottest reality and entertainment shows like Poker de Reinas, a racy, fun morning show featuring four beautiful Mexican hostesses and Venga la Alegria, TV Aztecas leading morning show.

Azteca México will complement our successful broadcast network and together, the two channels will form Azteca Networks, the most sought-after Mexican programming package in the United States, assured Azteca Networks CEO, Adrian Steckel. Azteca México is aimed at a specific segment of the market the viewer who craves that daily Mexican connection, with newscasts, novelas and entertainment programs offered the same day they air in Mexico.

Now for the first time ever, friends and family in Mexico and the U.S. can watch top-rated Mexican programming at the same time. No other Spanish-language content provider can offer this experience, said John de Armas, vice president, WORLDDIRECT, DIRECTV, Inc. The addition of Azteca México to DIRECTVs robust Spanish and English programming packages gives the U.S. Latino community an exclusive television experience in the comfort of their own home.

To celebrate the new networks launch, Azteca América and DIRECTV, Inc. will co-host a star-studded, private VIP reception on Thursday, June 12, 2008 in Hollywood, CA. Stars will arrive on the red carpet and enjoy an evening of cocktails and entertainment. Celebrities scheduled to attend include: Pati Chapoy (Ventaneando América), Renán Almendárez Coello "El Cucuy" (Azte Pa' Cá), Javier Alatorre (Hechos), Yahir (La Academia), Claudia Álvarez (Bellezas Indomables), Diego Olivera (Vivir Por Ti), Omar Fierro (Vivir Por Ti), Fernando del Solar (Venga la Alegría), Mónica Castañeda (Famosos en Jaque), Eduardo Xol (ABCs Extreme Makeover: Home Edition), Emiliano Diez (formerly with The George Lopez Show). There will be red carpet fashion commentary by Patti López (93.9 FM) and more! For press credentials please see contacts below.

The distribution agreement is a major win for Azteca Networks, following the March 2008 agreement to nationally distribute Azteca Américas Pacific feed on DIRECTV Channel 441. Azteca México programming will be available nationwide and accessible to DIRECTV Más customers at no additional charge.

Top programs:

Hechos: Three times a day, Azteca México will air Mexicos news leaders: Hechos AM, Hechos Meridiano and Hechos de Noche. Hechos de Noche is anchored by veteran journalist Javier Alatorre. For over twenty years, Alatorre and TV Aztecas stellar reporting team have been recognized as the premiere source for news delivered to the Mexican public. (TVA 13)

Venga la Alegría: Hosted by Fernando del Solar, Ingrid Coronado, Raúl Osorio and Sergio Sepúlveda, Venga la Alegría is the morning magazine show that makes you feel at home. Full of recipes, gossip and surprises, this program is a fun, energetic way to start the day! (Live from TVA 13)

Todo por Amor: A TV Azteca classic novela. After 26 years of marriage, Carmen (Angélica Aragón) finds that her husband, Enrique (Fernando Luján), is unfaithful. Carmens marriage falls apart, but her fight to survive gives birth to new hope. Co-starring: Plutarco Haza, Cecilia Suárez and Ana de la Reguera. (TVA 13)

Vivir Por Ti: Beautiful, middle-aged housewife, Natalia (Elizabeth Cervantes), rediscovers herself after leaving her unfaithful husband, Juan Carlos (Diego Olivera). In the arms of Roberto (Omar Fierro) and later with Emiliano (José Angel Llamas), Natalia finds new love, but then her husband wants her back. Vivir Por Ti takes viewers on a rollercoaster of emotions as they question why destiny always plays with those who are perpetually searching for love. (TVA 13)

Poker de Reinas: Hosted by Rossana Nájera, Luz Blanchet, Anette Michel and Andrea Escalona, Queens Poker is not a card game, but a morning show that provides an entertaining safe-haven for women to let it all hang out! The beautiful hosts share their innermost secrets, advice, personal stories and even tips on the best weekend getaways. A hit in Mexico, Poker de Reinas is sure to attract womenand menfrom coast-to-coast in the U.S. (Live from TVA 13)

Informativo 40 (Edicion Tarde): With a fresh, casual and professional approach, Óscar Mario Beteta and Paulina Sodi bring viewers up-to-date on the latest political and economic events in this Afternoon Edition. (Proyecto 40)

Info 7 Tarde: This innovative newscast is prepared exclusively for a dynamic audience. Here, entertainment and technology combine to deliver news at a fast pace. With high ratings on Mexican TV, Info 7 Tarde offers news from different angles making the program a favorite. (TVA 7)

Buenas Noches con Edith Serrano: Immediately following Hechos with Javier Alatorre, Azteca México offers a 15-minute informative brief of the day's most upbeat stories. The idea is to end the day on a positive note, hosted by the talented, beautiful Edith Serrano. (TVA 13)

Los Protagonistas: Monday through Friday, enjoy the best daily sports recap on Spanish-language TV on Los Protagonistas. With the most outrageous commentaries and in-depth analysis, no other show brings viewers more sports news! (TVA 13)

A Quien Corresponda: Mexico is a country of constant change, growth and development; nevertheless, it is also a country of social imbalances and marginality. After 17 years on the air, A Quien Corresponda has become one of the most respected shows in Mexico and offers an outlet for the average person to be heard and understood while seeking answers to the countries' pressing issues. (TVA 7)

Por Fin el Fin: Hosted by Betty Monroe, Franc Meric, Jessie Cervantes, Alejandro Suárez, Omar Fierro and Cristopher Nigel, Por Fin el Fin is a morning weekend magazine show that brings viewers the best entertainment without ever having to leave the house. (TVA 13)

Animal Nocturno: Animal Nocturno is an entertainment and political magazine show hosted by journalist Ricardo Rocha and actress Patrician Llaca and brought to the U.S. by Azteca México to offer a different perspective on music, theater, dance, movies and art. With different sections, Animal Nocturno is truly a multi-faceted show. (TVA 13)

Deportes Azteca México: Created exclusively for DIRECTV Más, sports fans will enjoy this weekend sports roundup with witty commentary, final stats and play-by-play analysis of the weeks most exciting players and games.

About Azteca América

Azteca América is the alternative choice in broadcast television for Spanish-speaking families residing in the United States. As the fastest-growing Hispanic network, Azteca América now reaches 89% of Hispanic households in the U.S., operating in sixty two markets nationwide. Azteca América can also be seen on DIRECTV Más Channel 441 (AZA 441). Wholly owned by Mexican broadcaster TV Azteca, S.A. de C.V, Azteca América has access to the best programming from TV Aztecas three national networks including a library with over 200,000 hours of original programming and news from local bureaus in 32 Mexican states. The network complements Mexican programming with an innovative line-up of shows from international producers and distributors to ensure the finest programming to Spanish-speaking viewers and unique advertising solutions to partners seeking to reach the most dynamic market in the country.

About DirecTV Más

DIRECTV Más offers the widest array of Spanish and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 45(a) Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Más programming offers sports, movies, music, news and educational networks, and access to more than 250 English-language channels of DIRECTV® programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit DIRECTVmás.com or call 1-866-501-1Más (627).

(a) Includes English-Language broadcast channels with alternate Spanish audio.

Contacts

Azteca América
Mónica Taher, Director of Communications, 818-415-7297
mtaher@aztecaamerica.com
or
DIRECTV, Inc.
Naomi K. Rodriguez, 310-964-4821
nkrodriguez@directv.com

Contacts

Azteca América
Mónica Taher, Director of Communications, 818-415-7297
mtaher@aztecaamerica.com
or
DIRECTV, Inc.
Naomi K. Rodriguez, 310-964-4821
nkrodriguez@directv.com