How to Create an Interactive Media Asset
- Express your interest in Interactive Media to your Business Wire representative.
- Collaborate with the Interactive Media Team to choose your anchor file and determine hotspots, overlays, links, and additional features.
- Let the Interactive Media Team do the rest!
Once everything is finalized, distribute your Interactive Media release and share it across your website, social channels, and more to maximize the reach and engagement of your news.
Create your own Interactive Media release.
Why choose Interactive Media?
Business Wire’s Interactive Media offers a dynamic way to engage audiences by transforming traditional press releases into immersive experiences. With features like hotspots, animations, and multimedia integration, Interactive Media captures attention and enhances storytelling, allowing viewers to interact with content in real time.
This innovative approach not only boosts viewer engagement and retention but also drives traffic and conversions, making it an invaluable tool for brands seeking to maximize their communication efforts. By utilizing Interactive Media, companies can present their news in a more compelling manner, ensuring their messages resonate with target audiences effectively.
Are Interactive Media assets easy to share?
Yes! Given the high engagement and conversion rates Interactive Media generates, we highly encourage customers to embed these assets across all owned channels to maximize the impact and shorten your customer’s educational journey.
Where to distribute:
- On a landing page or website page
- On a current or upcoming Business Wire news release
- Across your social channels like Facebook, Instagram, and LinkedIn
- In email marketing campaigns
Distribution options:
- Embed your release with embed code provided by the Business Wire Interactive Media Team
- Share a link to your Business Wire news release with your interactive assets
What type of content can be used to create an Interactive Media asset?
- Press release
- Image or image gallery
- Infographics
- Video or video gallery
- PDF viewer with download
- Embedded YouTube or Vimeo video via an overlay
- Customer forms
- Link(s) to external site(s)
What can I customize in an Interactive Media asset?
You can customize elements such as:
- Text
- Iconography
- Hotspots
- Content placement
Please collaborate with our Interactive Media experts to convey your desired look and feel. Interactive Media customization is priced at $350 per hour and is handled on a case-by-case basis.
Can I create an Interactive Media asset in any language?
In addition to English, Interactive Media can be built in several languages, including Chinese (Simplified and Traditional), Czech, Danish, Dutch, Estonian, Finnish, French, German, Hungarian, Italian, Japanese, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Spanish, Swedish, and more!
To create an Interactive Media asset in another language:
- Speak to your account representative or the Design Desk to confirm Business Wire can distribute your Interactive Media Release in your desired language.
- Provide all final translated text and content to the Design Desk. Please be sure you have proofed all translations prior to sending to the Design Desk.
Can I post Interactive Media on my site?
Yes, and we recommend doing so! View counts consistently increase significantly when you embed your Interactive Media asset on your website in addition to distributing it through Business Wire.
If you receive data from Business Wire in NewsML, please click here for helpful X-Paths and a guide to using Interactive Media.
If you receive data from BusinessWire.com (RSS or Atom) they are included in your feed automatically.
How long does it take to create an Interactive Media asset?
Two business days or 48 hours from receipt of final assets and follow your initial call with the Interactive Media team.
If you need assistance outside these hours, please request it through your local newsroom. There is a $350 per hour fee for assistance outside of business hours and the fee must be agreed to before proceeding with the work.
Are measurement reports included with Interactive Media?
All Interactive Media releases include a robust measurement report emailed to you from the Interactive Media team. Reports start populating as soon as the release is distributed.
Reports track metrics like views, time spent with content, shares, and more. You can also use your own UTM links to monitor additional metrics.
All available metrics can be downloaded into a single Excel file. To download, click on the date range found on the top right-hand side of the report. You can download your data by day or all-time.
Can I make changes to my Interactive Media asset once it is published?
Yes, you can swap out assets (except your anchor asset) to optimize your interactive program. You can refresh your interactive assets up to two times within the first six months. Everything except the news release text and anchor assets is updateable, with a price of $200 per update. Updates do not include a retransmission of the news release or assets. Additional Interactive Media customization is available at $350 per hour on a case-by-case basis.
How long are Interactive Media active?
Indefinitely. Please contact your account executive if you would like to retire your asset.
Can Interactive Media supplement earnings releases?
Yes, interactive assets offer a great opportunity to provide readers with additional context around your numbers.
Consider using an infographic that includes slides, graphics, and hyperlinks to highlight key points. Interactive Media can host the full press release within the asset, including tables, and a PDF viewer and downloader for reports. For more ideas on turning earnings release assets into an interactive experience, please contact your account executive.
Do Interactive Media assets meet RegFD disclosure?
No. Even though the accompanying news release is, the interactive asset alone is not an approved disclosure vehicle. Do not include any non-disclosed material information in your Interactive Media asset.
What if I need assistance after hours?
If assistance is needed outside of normal business hours, it must be requested through your local newsroom.
There is a $350 per hour fee for assistance outside of business hours and the fee must be agreed to before proceeding with the work.