Tech Game Changers
When writing a technology-related product press release, focus on a clear, compelling headline that highlights the product’s innovation. Use the opening paragraph to explain the product’s unique features and market impact. Include quotes from key executives, multimedia for context, and a strong call to action to guide readers to the next step.
Fully Redesigned Site Launch
Business Wire's press release announcing its redesigned website features a clear and informative headline, a compelling lead that highlights the site's enhanced user experience, and detailed descriptions of new features such as improved readability, intuitive navigation, and advanced discovery tools.
3D Printing Material Introduction
Stratasys' press release introducing PolyJet ToughONE™ White highlights the new material's enhanced durability and versatility for functional prototyping and end-use parts. The release emphasizes how ToughONE maintains PolyJet's signature benefits while adding improved impact resistance and flexibility.
AI-Powered Sleep System Launch
Eight Sleep's announcement press release describes the product's innovative features that collectively enhance sleep quality. The press release provides detailed explanations of each feature's benefits, includes a compelling quote from the CEO, and concludes with a strong call to action, inviting readers to learn more.
Advanced Smartwatch Launch
Amazfit's press release for the Bip 6 smartwatch focuses on the device's key features while emphasizing its affordability. The press release featured an image of the product in various styles and was distributed in multiple languages, expanding its reach to a global audience.
Digital Upgrades
As you craft your product launch press release, explain the key features and benefits of your product, highlighting how it solves a problem or improves existing processes. Emphasize any unique selling points and include testimonials or quotes from key stakeholders. Multimedia elements like photos or demo videos engage readers and demonstrate the product's functionality.
Tap to Pay App Launch
NMI's press release announcing the launch of its Tap to Pay solution on the Google Play Store emphasizes the app's alignment with the growing trend of software point-of-sale systems, providing a cost-effective and flexible solution for businesses. Including quotes from key stakeholders highlights the collaborative effort behind the innovation.
Redesigned App Announcement
Chime's press release introducing Chime+ and a redesigned app exemplifies a strong product launch by clearly outlining the new premium membership tier's benefits. The announcement also highlights over a dozen new features in the app, demonstrating Chime's commitment to expanding its suite of services to better meet the needs of its members.
Health Tracking Features Launch
ŌURA's press release announcing new AI-driven features focuses on the benefits to users and includes quotes from company executives, adding credibility and context. By focusing on the unique value proposition and user-centric benefits, the press release successfully generates interest and informs potential users about the new features.
Video Lesson Planning Introduction
WeVideo's press release highlights how the new Assignment Idea Sharing feature enables teachers to create and share video lesson plans within their organizations. The inclusion of detailed feature descriptions, user benefits, and a quote from the Chief Product Officer provides a comprehensive overview of the product's impact.
Retail Therapy
Focus on the customer experience as you draft your next product launch press release. Emphasize how your new product solves real-world problems or fits seamlessly into daily life. Use seasonal or trend-driven messaging to keep it timely, and clearly state where and when customers can find the product, including special promotions or partnerships.
Chef-Inspired Meal Solution Launch
Albertsons' launch of its Chef’s Counter™ brand highlights its chef-inspired, ready-to-cook meats designed for convenience and flavor. The press release communicates the product's appeal to food enthusiasts seeking gourmet experiences at home, availability in multiple store locations, and alignment with seasonal cooking trends.
New Jewelry Line Announcement
The product launch press release announcing the Vera Wang VOW collection by Jared Jewelers showcases a strategic collaboration between a renowned designer and a leading jewelry retailer. The inclusion of quotes from both companies' presidents adds unique insight into the collection's inspiration and craftsmanship.
Milestone Celebration Product Launch
By combining a milestone celebration with a plant-based pet care solution, ADAMS highlights its unique selling points while reinforcing its 50-year legacy and commitment to innovation. A partnership with an animal society adds a meaningful, community-focused element, enhancing the launch’s appeal to socially conscious consumers.
