AI, GEO, and the Visibility Engine
Generative AI and large language models are radically changing how audiences discover news and brand stories. As press releases evolve into the front door for brand storytelling, they’re taking on new strategic importance: driving visibility, engagement, and inbound interest. But visibility alone isn’t enough. AI engines are rewriting tone, reframing context and influencing reputation in real time.
Business Wire’s ICON breakout session explored why Generative Engine Optimization (GEO) is as essential as SEO, and provided practical tactics for communicators.
