Pricing Plans for PR, IR, and Agency Teams
How you pay depends on how you publish. Communications teams, investor relations teams, and agencies each have a plan structure that fits their cadence.
Volume Pricing for Teams That Publish Regularly
If you send more than a few releases a year, a distribution plan usually costs less per release than paying one at a time. Flat-rate packages cover a set number of U.S. releases with unlimited word count, and custom plans cover national, international, and multimedia programs. Tell us your expected cadence and we will price it.
What Affects the Cost of a Press Release
Three factors set the price of a Business Wire release. Our team confirms the full cost before anything is distributed, so the number on the quote is the number on the invoice.
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What the Price of a Release Covers
A Business Wire release goes out through AP, AFP, and 92,000+ media points, and publishes in full on businesswire.com, one of the most-cited newswire sources in ChatGPT, Perplexity, Gemini, and Google AI Mode. The price covers that reach, plus editorial review before distribution and a performance report after.
Frequently Asked Questions
Understanding press release pricing starts with understanding your goals. Business Wire pricing is designed to scale—from single announcements to ongoing distribution strategies—helping you maximize visibility, maintain consistency, and get more value from every announcement.
How much does a Business Wire press release cost?
The starting price is $475 for 400 words on a U.S. local circuit. Regional and national circuits, longer releases, international distribution, and enhancements such as multimedia or translation each add to the total. You receive the full cost before the release is sent.