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REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ: EA) today unveiled EA SPORTS™ UFC® 6, launching June 19, 2026 on PlayStation®5 and Xbox Series X|S. Powered by fighters, UFC 6 brings unparalleled fighter authenticity to players with true-to-life fighter movement and striking. Former UFC middleweight and light heavyweight champion Alex Pereira and former UFC featherweight and BMF champion Max Holloway headline the Standard and Ultimate Edition covers, ushering in a new era of...

NEW YORK--(BUSINESS WIRE)--The MoonPay X Games League (“XGL”) today announced the sale of both its New York Summer and New York Winter teams to UNA Sports Group (“UNA”) in an eight-figure transaction. UNA is the first single group to own two X Games League Clubs. UNA is an investment firm focused on acquiring and partnering with leading global professional sports franchises and platforms. The firm targets high-quality assets at the intersection of sport, media, and culture, with an emphasis on...

LOS ÁNGELES--(BUSINESS WIRE)--Este verano, el Departamento de Recreación y Parques de la Ciudad de Los Ángeles invita a las familias de toda la ciudad a vivir el deporte con PlayLA Youth and Adaptive Youth Sports. Las inscripciones abren el 4 de mayo para las ligas, clases y clínicas de verano, con opciones a bajo costo e inclusivas en centros recreativos, instalaciones acuáticas y sedes aliadas de toda la ciudad. Los programas se llevarán a cabo entre julio y septiembre de 2026 y están dirigid...

LOS ANGELES--(BUSINESS WIRE)--Youth Summer Sports registration has officially begun in the City of Los Angeles....

BURBANK, Calif.--(BUSINESS WIRE)--The CW Network and ESPN team up to make the ESPN App the exclusive streaming home for all CW Sports live events....

NEW YORK--(BUSINESS WIRE)--TKO Group Holdings, Inc. (“TKO” or the “Company”) (NYSE: TKO), a premium sports and entertainment company, announced that its President and Chief Operating Officer, Mark Shapiro, will participate in the J.P. Morgan Global Technology, Media and Communications Conference on May 18, 2026 at 11:05 a.m. ET in Boston, MA. A link to the live session, as well as a replay available for at least 30 days, will be accessible on the company’s investor relations website at investor...

LOS ANGELES--(BUSINESS WIRE)--Rockstar Energy partners with Tyler Reddick and 23XI Racing....

SANTA MONICA, Calif. & NEW YORK--(BUSINESS WIRE)--TKO Group Holdings, Inc. (NYSE: TKO) today announced a comprehensive multiyear partnership with FRE® Nicotine Pouches (NYSE: TPB), a leading pouch brand designed by users for users. The first-of-its-kind collaboration will connect adult nicotine users to custom integrations and experiences across six TKO-affiliated properties, with FRE becoming the Official Nicotine Pouch Partner of UFC, Zuffa Boxing, PBR, and UFC BJJ, as well as IMG-owned World...

MÜNCHEN--(BUSINESS WIRE)--BLACKYAK, Premium Marke für technisch hochwertige Outdoor Bekleidung, startet seine globale Kampagne „THIS IS HIMALAYAN“. Im Zentrum steht der ursprüngliche Geist der Marke, geprägt von den extremen Bedingungen und der authentischen Bergsteigerkultur des Himalaya. Mit dieser Kampagne unterstreicht BLACKYAK seine Identität als Himalayan Original und schärft zugleich sein Profil als technologisch führende Premium Outdoor Marke. Am 3. März veröffentlichte BLACKYAK den neu...

北京--(BUSINESS WIRE)--(美國商業資訊)-- 頂級高性能戶外品牌BLACKYAK本著喜馬拉雅原創的精神，推出全球宣傳活動：「THIS IS HIMALAYAN」。BLACKYAK希望借由這場宣傳闡明戶外活動的真正意義，進一步穩固BLACKYAK的品牌認同。 BLACKYAK將在3月3日推出全新全球宣傳影片，拍攝地點位於該品牌發源地——喜馬拉雅。BLACKYAK的品牌名稱源自喜馬拉雅探險路線上常見的犛牛，並視這種動物為奉獻自然和人類的象徵。這段影片的主角是一群讓高地登山成為可能的人物：率先走進危險地形開闢蹊徑的冰川醫生、毅然挑起讓每個人平安歸來之責的夏爾巴人、以及親身挑戰喜馬拉雅山嚴酷環境、追求登峰造極的登山家。 這段宣傳影片在喜馬拉雅實地探險中拍攝，以清晰而冷靜的手法描繪那些在全球最險惡環境中默默履行職責、守護安全的一群人。通過將焦點置於這些懷抱強烈使命感與責任感、自我奉獻、最終促成探險成功的「無名英雄」，BLACKYAK讓公眾清楚看見它的品牌哲學，以及長期為那群身處嚴峻環境的高山工作者開發技術之決心。 這部宣傳影片講述幾位與BLACKYAK野外生態系統密切互動的運動...