Search Engine Marketing News

NEW YORK--(BUSINESS WIRE)--Incubeta, a global leader in digital marketing, today announced the appointment of Amy Crowther as President, Americas, formally initiating the leadership transition that will position her to become the Americas CEO in 2026. Her appointment comes as Incubeta continues to deliver strong performance and advance the strategic acquisition of RocketSource, sharpening the company’s focus on AI-driven marketing and helping brands outperform. Crowther, previously Chief Client...

WOODBURY, N.Y.--(BUSINESS WIRE)--Clara Capital, a leading provider of customized financing solutions for small and medium-sized businesses, today announced three major enhancements to its product and partner experience: same-day commission payments for ISOs, extended 12-month terms, and new pricing tiers featuring lower rates across the board. These initiatives reflect Clara Capital’s continued commitment to listening to ISO feedback, investing in automation, and delivering competitive, technol...

SALT LAKE CITY--(BUSINESS WIRE)--Impartner, the global leader in partner management and partner marketing automation, today announced the release of Aimi (Artificial Impartner Intelligence), a new AI engine embedded in the Impartner platform, designed to improve partner productivity and strengthen the operational foundation supporting enterprise partner revenue motions. Aimi addresses the most requested automations from market leaders, delivering three core capabilities: intelligent content cre...

LONDON--(BUSINESS WIRE)--BLACK HAT, EUROPE — (Booth #305) — Push Security, a leader in browser-based detection and response, today announced the discovery of a new class of phishing attack that enables Microsoft account takeover simply by copy-and-pasting a URL. Dubbed “ConsentFix” by Push Security researchers, this browser-based phishing attack enables full account takeover without ever capturing a password or triggering MFA, marking a significant evolution in phishing techniques. Push researc...

SAN FRANCISCO--(BUSINESS WIRE)--Pinterest, Inc. (NYSE: PINS), a leading AI-powered visual search and discovery platform, today announced it has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. For the first time, Pinterest will combine its intent-rich audience signals with a CTV engine, so marketers can clearly measure how TV lifts the results of their performance ad campaigns. Pinterest reaches 600 million monthly active users...

LEHI, Utah--(BUSINESS WIRE)--Pattern Group Inc. to present at Needham Growth Conference January 14....

NEW YORK--(BUSINESS WIRE)--WunderKIND Ads, the leader in non-interruptive, user-first advertising experiences, today announced a programmatic integration with Yahoo DSP, granting advertisers scalable, data-rich access to Wunderkind’s proprietary CTV Pause Ads. This integration offers a more efficient path to Wunderkind's high-impact CTV format for all Yahoo DSP buyers via private marketplace deals, unlocking the power of first-party data and non-intrusive ad experiences during one of CTV’s high...

NEW YORK--(BUSINESS WIRE)--Elcano today announced a strategic partnership with Raptive, the creator media company, and Index Exchange, one of the world’s largest independent supply-side platforms. The collaboration marks the launch of Raptive Unison, a curation product that gives advertisers access to Raptive’s verified, high-quality audiences across programmatic channels, including Connected TV (CTV). By aligning with Elcano and leveraging the infrastructure and sell-side decisioning capabilit...

NEW YORK--(BUSINESS WIRE)--Universal Ads, which enables brands of any size to create, buy, and measure ads across premium video, today announced that another round of leading third-party publishers has joined the Universal Audience Network, bringing the total to more than 20 and giving brands new ways to reach qualified audiences at scale, all in one place. The new publisher partners include Cox Media, Philo, Samsung Ads, Telly, and Vevo. “Universal Ads continues to make TV buying easy by conso...

LONDON--(BUSINESS WIRE)--Audiencerate, an international technology company specializing in data activation solutions and platforms within the AdTech and MarTech sectors, has been officially awarded by Google as a Customer Match Upload Partner. This certification is granted to a restricted number of global operators (https://support.google.com/google-ads/answer/7361372?hl=en) authorized to manage and onboard first-party data into the Google Ads and DV360 ecosystem. The company strengthen its str...