Search Engine Marketing News

SAN RAMON, Calif.--(BUSINESS WIRE)--For two decades, brands competed for search rankings. Today, discovery begins with a prompt. As AI-powered search and generative engines reshape how customers evaluate businesses, Reputation marks its 20th anniversary by defining the shift from search rankings to AI answers. In the AI era, customers increasingly make decisions inside generative search environments before ever visiting a website. Visibility now depends on whether AI systems cite, summarize and...

SEATTLE--(BUSINESS WIRE)--Marchex (NASDAQ: MCHX), which harnesses the power of AI and conversational intelligence to drive operational excellence and revenue acceleration, today announced that it will release financial results for the fourth quarter and full year ended December 31, 2025, on Wednesday, March 25, 2026, at approximately 4:20 p.m. ET. At that time, Marchex will post the press release in the Press Center section of its corporate website (https://www.marchex.com/about-us/press/). Fol...

NEW YORK--(BUSINESS WIRE)--Smartly signs letter of intent to acquire INCRMNTAL, an AI-powered incrementality measurement platform....

STAMFORD, Conn.--(BUSINESS WIRE)--Half of U.S. consumers (50%) say they would prefer to give their business to brands that do not use GenAI, according to a survey by Gartner, Inc., a business and technology insights company. In this survey, “brands that use GenAI” refers to brands incorporating GenAI in consumer-facing messages, advertising and content. The finding suggests that growing consumer use of GenAI does not automatically translate into comfort with AI-powered brand experiences. A Gart...

VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (Nasdaq: GTM), the Go-To-Market (GTM) Intelligence Platform, today announced it has been named a Leader in The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2026. Forrester’s report noted that ZoomInfo is "setting a technology standard for data collection and identity resolution" and that "the ongoing development of a GTM knowledge graph to support data discovery and agentic AI use cases is noteworthy…" The report’s vendor profile fo...

LOUISVILLE, Colo.--(BUSINESS WIRE)--A new Alchemer quick-service restaurant (QSR) report reveals customers join loyalty programs for deals not early access or exclusive offers....

NEW YORK--(BUSINESS WIRE)--Infidigit is expanding its U.S. operations to help mid-market and enterprise companies adapt to the emerging landscape of AI-driven discovery....

NEW YORK--(BUSINESS WIRE)--As part of its expanded commitment to collegiate sports and timed to the start of March Madness, GEICO – an official partner of the NCAA – today unveiled “Miles That Matter,” a three-part docuseries now streaming on Paramount+, with episodes also airing on the CBS Sports Network. The branded docuseries traces the transitions and journeys behind some of basketball’s biggest stars, showcasing the miles and communities that propelled their success. “Miles That Matter” is...

BOSTON--(BUSINESS WIRE)--Semrush, the leading brand visibility platform, announced a brand transformation, marking its strategic evolution to a unified intelligence engine....

MONTREAL--(BUSINESS WIRE)--Optable, the Agentic Audience Platform, today announced a partnership with PubMatic (NASDAQ:PUBM), the leading AI-powered ad tech company delivering digital advertising performance, to bring privacy-safe, publisher-controlled first party audience data directly into end-to-end agentic media buying workflows. Through the partnership, Optable’s Audience Agent is integrated into AgenticOS, enabling buyers to autonomously discover, build, and activate high-value audience s...