Search Engine Marketing News

NEW YORK--(BUSINESS WIRE)--Yext, Inc. (NYSE: YEXT) (“Yext”), the leading digital presence platform for multi-location brands, today announced the final results of its “modified Dutch Auction” tender offer for shares of its common stock, which expired at 5:00 p.m., New York City time, on March 18, 2026. Based on the final count by Broadridge Corporate Issuer Solutions, LLC, the depositary for the tender offer, a total of 62,965,247 shares of Yext’s common stock, par value $0.001 per share (each...

PALO ALTO, Calif.--(BUSINESS WIRE)--Quattr, the AI Search Visibility Platform built to make brands the definitive authority in the age of generative search, today announced its strongest G2 performance to date, earning 43 badges across 53 reports in G2’s Spring 2026 season, highest performer on the G2 AEO Grid and with #1 rankings in five major indexes spanning Answer Engine Optimization and Content Analytics. Beyond the top rankings, Quattr posted dramatic Grid climbs across every category it...

SEOUL, South Korea--(BUSINESS WIRE)--GMO-Z.com TECH KR launches "Ad Affiliate" (March 19, 2026) - a CPI ad service where advertisers pay only for results, with all costs covered....

SAN RAMON, Calif.--(BUSINESS WIRE)--For two decades, brands competed for search rankings. Today, discovery begins with a prompt. As AI-powered search and generative engines reshape how customers evaluate businesses, Reputation marks its 20th anniversary by defining the shift from search rankings to AI answers. In the AI era, customers increasingly make decisions inside generative search environments before ever visiting a website. Visibility now depends on whether AI systems cite, summarize and...

SEATTLE--(BUSINESS WIRE)--Marchex (NASDAQ: MCHX), which harnesses the power of AI and conversational intelligence to drive operational excellence and revenue acceleration, today announced that it will release financial results for the fourth quarter and full year ended December 31, 2025, on Wednesday, March 25, 2026, at approximately 4:20 p.m. ET. At that time, Marchex will post the press release in the Press Center section of its corporate website (https://www.marchex.com/about-us/press/). Fol...

NEW YORK--(BUSINESS WIRE)--Smartly signs letter of intent to acquire INCRMNTAL, an AI-powered incrementality measurement platform....

STAMFORD, Conn.--(BUSINESS WIRE)--Half of U.S. consumers (50%) say they would prefer to give their business to brands that do not use GenAI, according to a survey by Gartner, Inc., a business and technology insights company. In this survey, “brands that use GenAI” refers to brands incorporating GenAI in consumer-facing messages, advertising and content. The finding suggests that growing consumer use of GenAI does not automatically translate into comfort with AI-powered brand experiences. A Gart...

VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (Nasdaq: GTM), the Go-To-Market (GTM) Intelligence Platform, today announced it has been named a Leader in The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2026. Forrester’s report noted that ZoomInfo is "setting a technology standard for data collection and identity resolution" and that "the ongoing development of a GTM knowledge graph to support data discovery and agentic AI use cases is noteworthy…" The report’s vendor profile fo...

LOUISVILLE, Colo.--(BUSINESS WIRE)--A new Alchemer quick-service restaurant (QSR) report reveals customers join loyalty programs for deals not early access or exclusive offers....

NEW YORK--(BUSINESS WIRE)--Infidigit is expanding its U.S. operations to help mid-market and enterprise companies adapt to the emerging landscape of AI-driven discovery....