Search Engine Marketing News

SAN FRANCISCO--(BUSINESS WIRE)--Cloudflare, Inc. (NYSE: NET) announced that The Astro Technology Company team, the creators of the Astro web framework, will be joining Cloudflare....

NIWOT, Colo.--(BUSINESS WIRE)--Wiland launches MarketSignals Custom Personas—a custom, spend-based segmentation solution to help marketers find, keep, and grow their best customers....

NEW YORK--(BUSINESS WIRE)--Emplifi, a leading customer engagement and social media marketing platform, today announced a strategic partnership with Reddit, home to the internet’s most authentic, human conversations. This collaboration integrates Reddit’s Enterprise API directly into the Emplifi ecosystem, positioning Reddit not just as a listening source, but as a key analytical signal for Emplifi Fuel—the platform’s intelligent execution engine. By analyzing high-intent community signals withi...

VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: GTM), the Go-To-Market Intelligence Platform, today announced it will report financial results for the fourth quarter and full-year 2025 following the close of U.S. financial markets on Monday, February 9, 2026. The news release and any accompanying materials will be available on the Investor Relations section of the company’s website. ZoomInfo management will discuss these results during a conference call and webcast scheduled for the same d...

SEATTLE--(BUSINESS WIRE)--Amperity, the leading AI-powered Customer Data Cloud, today announced Audience Monetization, a new solution that helps brands unlock high-margin revenue from first-party customer data. The launch reflects a broader market shift, as privacy changes and signal loss heighten demand from advertisers for high-quality, permissioned audiences, giving brands a new opportunity to monetize their first-party customer data through second-party partnerships. As brands look to gener...

LITTLETON, Colo.--(BUSINESS WIRE)--Bluebird Branding releases The ROI of Branding, a white paper showing how strategic branding drives growth and tangible ROI for mid-market companies....

NEW YORK--(BUSINESS WIRE)--Conductor, the only end-to-end enterprise AEO platform, today released its 2026 AEO/GEO CMO Investment Report, revealing that enterprise investment in AI search visibility has entered a new phase of acceleration. According to the study, nearly all enterprises plan to increase investment in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) in 2026, while organizations that are already ahead are accelerating at a pace that may leave others unable...

KUALA LUMPUR, Malaysia & SINGAPORE--(BUSINESS WIRE)--Supernewsroom.AI today announced the launch of its GPT-powered News and AI visibility agent, now available within ChatGPT’s global user ecosystem through a single conversational interface. Built on Supernewsroom.AI’s public relations platform and global publisher marketplace, the GPT operates as an agentic PR assistant, capable of guiding users through the full news and visibility lifecycle — from story development to media placements in high...

NEW YORK--(BUSINESS WIRE)--National CineMedia (NASDAQ: NCMI) (“NCM”), the largest cinema advertising platform in the US, and the US Representative of the Cannes Lions International Festival of Creativity, today announced the official launch of the 2026 Young Lions competition and its new partnership lineup. The 2026 competition marks the 11th year of NCM’s role as US Representative and the third year since NCM’s launch of the US Lions Community, comprised of 5,000+ past and present Young Lions...

SINGAPORE--(BUSINESS WIRE)--Ahrefs, a leading marketing platform, today announced the expansion of Brand Radar, its fastest-growing product. Brand Radar now tracks YouTube, TikTok, and Reddit. The update allows teams to monitor brand mentions across video platforms and Reddit visibility within Google Search – key surfaces influencing how brands are discovered and evaluated. People now discover and evaluate brands on video and Reddit. Most monitoring tools still treat these as isolated mentions....