Search Engine Marketing News

STAMFORD, Conn.--(BUSINESS WIRE)--Half of U.S. consumers (50%) say they would prefer to give their business to brands that do not use GenAI, according to a survey by Gartner, Inc., a business and technology insights company. In this survey, “brands that use GenAI” refers to brands incorporating GenAI in consumer-facing messages, advertising and content. The finding suggests that growing consumer use of GenAI does not automatically translate into comfort with AI-powered brand experiences. A Gart...

VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (Nasdaq: GTM), the Go-To-Market (GTM) Intelligence Platform, today announced it has been named a Leader in The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2026. Forrester’s report noted that ZoomInfo is "setting a technology standard for data collection and identity resolution" and that "the ongoing development of a GTM knowledge graph to support data discovery and agentic AI use cases is noteworthy…" The report’s vendor profile fo...

LOUISVILLE, Colo.--(BUSINESS WIRE)--A new Alchemer quick-service restaurant (QSR) report reveals customers join loyalty programs for deals not early access or exclusive offers....

NEW YORK--(BUSINESS WIRE)--Infidigit is expanding its U.S. operations to help mid-market and enterprise companies adapt to the emerging landscape of AI-driven discovery....

NEW YORK--(BUSINESS WIRE)--As part of its expanded commitment to collegiate sports and timed to the start of March Madness, GEICO – an official partner of the NCAA – today unveiled “Miles That Matter,” a three-part docuseries now streaming on Paramount+, with episodes also airing on the CBS Sports Network. The branded docuseries traces the transitions and journeys behind some of basketball’s biggest stars, showcasing the miles and communities that propelled their success. “Miles That Matter” is...

BOSTON--(BUSINESS WIRE)--Semrush, the leading brand visibility platform, announced a brand transformation, marking its strategic evolution to a unified intelligence engine....

MONTREAL--(BUSINESS WIRE)--Optable, the Agentic Audience Platform, today announced a partnership with PubMatic (NASDAQ:PUBM), the leading AI-powered ad tech company delivering digital advertising performance, to bring privacy-safe, publisher-controlled first party audience data directly into end-to-end agentic media buying workflows. Through the partnership, Optable’s Audience Agent is integrated into AgenticOS, enabling buyers to autonomously discover, build, and activate high-value audience s...

LONDON & TORONTO--(BUSINESS WIRE)--Azoma, the pioneers of Agentic Commerce Optimization, today launched Agentic Merchant Protocol (AMP), the powerful new foundational platform empowering retailers and brands to retain control of their product catalogues. Early adopters include some of the world's most recognisable consumer brands and brand owners, such as Mars, L'Oréal, Unilever, Beiersdorf and Reckitt. Adopting AMP gives early adopters, including major grocery brands, retailers and electronics...

PALO ALTO, Calif.--(BUSINESS WIRE)--Auxia, the Agentic Customer Journey Orchestration Platform built to help marketers curate AI-powered, hyper-personalized customer experiences, today announced it has delivered 100 billion cumulative decisions on behalf of its customers. The milestone reflects a broader market shift: marketing teams at large enterprises are moving beyond generative AI pilots and deploying autonomous systems that directly drive revenue. Auxia’s platform of AI agents now powers...

NEW YORK--(BUSINESS WIRE)--Star Mountain Capital, LLC ("Star Mountain"), a rapidly growing, employee-owned investment firm with approximately $4.5 billion in assets under management ("AUM"), is pleased to announce that Christopher Babcock has joined as Managing Director. Mr. Babcock will leverage approximately 30 years of asset management experience to advance the firm's investor relations efforts and deepen relationships across institutional and wealth channels. Mr. Babcock has built a disting...