Seismic Appoints Global Sales Leader David Laker as Chief Revenue Officer

Former Guidewire commercial chief succeeds retiring President and CRO Hayden Stafford, who will remain a strategic go-to-market advisor to the company

SAN DIEGO--(BUSINESS WIRE)--Seismic, the Go-To-Market Performance company, today announced the appointment of David Laker as Chief Revenue Officer. Laker succeeds Hayden Stafford, who is retiring as President and Chief Revenue Officer and will continue supporting Seismic as a strategic advisor. Laker will lead Seismic’s global revenue organization through its next phase of growth, with a focus on helping customers turn strategy into stronger execution and improved go-to-market (GTM) performance.

During Stafford’s nearly five years with Seismic, the company grew from $250 million to $600 million in annual recurring revenue, including through its merger with Highspot. Stafford played a significant role in bringing the two organizations together, while reinforcing a culture of customer focus and partnership throughout his Seismic tenure.

“Hayden helped build a strong business and GTM team, and I’m grateful he'll continue supporting Seismic as a strategic GTM advisor,” said Rob Tarkoff, Chief Executive Officer, Seismic. “Dave understands firsthand the challenge our customers are solving by using AI, data and human expertise to improve revenue execution. He spent his career building global organizations, and brings both the operator’s and the customer’s perspective to Seismic. That perspective will help us stay focused on what customers need and where we can help them achieve more.”

At Seismic, Laker will lead global sales, pre-sales, revenue operations, sales development and value teams. Most recently, he served as Chief Commercial Officer at Guidewire Software after serving as its Chief Sales Officer. He previously held senior sales and GTM leadership roles at Oracle, Salesforce and SAP, leading enterprise, strategic account and industry-focused businesses on a global scale. He brings more than three decades of experience serving complex enterprise customers, as well as building and leading large GTM organizations.

“Having been a customer of both Seismic and Highspot, I know the difference these platforms can make for a GTM team,” said Laker. “When you invest in your people, you want to see that investment show up in how they work with customers and the results they deliver. Seismic helps teams bring the right knowledge, judgment and guidance to every customer engagement. I’m excited to build on what Hayden and the team have accomplished and help all our customers drive impact.”

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About Seismic

Seismic is the Go-To-Market Performance company, driving how organizations turn their strategy into revenue. Seismic brings together signals from customer conversations, buyer engagement, governed content, coaching and seller behavior to turn intelligence into winning action. Through its AI revenue execution platform, the company equips customer-facing teams with the insights, governance, and contextual guidance they need to execute with confidence and deliver measurable business outcomes. Trusted by 2,500 organizations and over 3.5 million users around the globe, Seismic is headquartered in San Diego with offices across North America, Europe and Asia-Pacific. Learn more at seismic.com.