Pickleball: Veolia and the Carvana PPA Tour Extend Partnership for Another Two Years

> More than 175,000 single-use plastic bottles avoided through water refill stations at Carvana PPA Tour events since 2025.

> Veolia and the PPA Tour will continue to demonstrate how circular economy principles can be integrated into major pickleball tournaments through recovery of 4,000 gallons of paint, thousands of pickleballs recycled, recycled-material infrastructure and upcycled tournament elements, such as the trophy.

> New initiatives to strengthen the work with local communities around each tournament to create value at the local level and to increase recycling efforts at each tournament.

> A venture into pickleball in the United States that aligns perfectly with Veolia’s strategic and business goals, as a leader in the water and hazardous waste treatment sectors in the country, and fully in line with the group’s strategy for racquet sports worldwide.

BOSTON--(BUSINESS WIRE)--Following three successful years of integrating sustainable practices into professional pickleball -- a booming sport in the United States -- Veolia and the Carvana Professional Pickleball Association (PPA Tour) today announced a two-year extension of their partnership, reaffirming a shared commitment to reducing environmental impact, supporting local communities and demonstrating how sport can serve as a platform for dialog, collaboration and local impact.

This long-standing partnership began in 2024 when Veolia, already deeply involved in padel and tennis, decided, as part of its sports partnership strategy, to support the growth of pickleball in the United States. The goal was to help make pickleball a leader in sustainable sport, and since then, it has evolved from a vision into a platform for measurable environmental action across the PPA Tour.

“From the very beginning and over the past three years, our partnership with the PPA Tour has shown that sustainability can be integrated into the fan experience and major tournament operations in meaningful ways,” said Laurent Obadia, Deputy CEO in charge of Stakeholders and Communication, Veolia. “Veolia has ambitious goals in the United States and is well-known in the water and hazardous waste treatment sectors. This long-standing partnership aligns with our values, our goals, and our geographic footprint. What began as a shared commitment to reduce the environmental impact of tournaments has grown into a model for how sport can create lasting benefits both on and off the court. We are very excited about how far we've come and how we'll accelerate our progress over the next two years alongside the PPA.”

Since the partnership began, Veolia and the PPA Tour have introduced water refill stations, recycling initiatives and resource recovery programs at tournaments across the United States, including Atlanta, Chicago, Phoenix and Los Angeles. Together, these efforts have helped avoid more than 175,000 single-use plastic bottles while demonstrating how practical sustainability solutions can be integrated into large-scale sporting events.

The partnership has also expanded recycling opportunities, introduced upcycled tournament trophies and installed benches made from recycled materials at select venues. Behind the scenes, Veolia has helped recover and repurpose leftover court paint from tournaments, advancing circular economy practices and reducing waste across event operations. Together, these initiatives have demonstrated how operational sustainability can be embedded into the tournament experience, creating visible benefits for players and fans while reducing the environmental footprint of major sporting events.

“From the beginning, our partnership with Veolia has been about turning a commitment to sustainability into meaningful action across the Carvana PPA Tour,” said Connor Pardoe, Founder and CEO of the Carvana PPA Tour. “As we look ahead, we’re excited to expand our efforts and create even greater community impact, demonstrating that the growth of professional pickleball can go hand in hand with a more sustainable future.”

The next phase of the partnership will build on that foundation through a series of new initiatives designed to expand environmental impact and strengthen community connections at PPA Tour events nationwide. A central focus will be continued investment in the communities that welcome Veolia and PPA Tour events. With support from tournament host venues and the PPA, Veolia will partner with third party organizations that are active in the local community to host youth clinics, clean ups, beautification projects and more. These efforts are intended to ensure tournament impacts extend beyond competition week and leave lasting value in host communities, whether it’s a cleaner beach in Long Beach, CA, less litter in the Milwaukee River in Milwaukee or a reduction in invasive plants in Carpenter Park in Cary, North Carolina.

ABOUT VEOLIA

Veolia, a global leader in environmental services, works every day to build ecological security for the benefit of public health and the competitiveness of industries and regions. With 215,000 employees across five continents, working closely with local communities, and thanks to its cutting-edge technologies, the group cleans up pollution, reduces carbon emissions, and regenerates resources through concrete solutions that combine its expertise in water and water technologies, waste – including hazardous waste management, and local energy. In 2025, the Veolia group served 110 million people with drinking water and 97 million with sanitation, produced 45 million megawatt hours of energy, and treated 64 million tons of waste. Veolia Environnement (Paris Euronext: VIE, Fortune 500, SBF 120) generated consolidated revenue of €44.4 billion in 2025.

In North America, Veolia is a leading environmental services provider with more than 15,000 employees working at over 500 locations. It's the largest private water operator in the U.S., a leading water technology provider, and a hazardous waste and pollution treatment leader. It is uniquely positioned in the American market with a leadership role in improving water quality and removing pollutants offering a full spectrum of water, waste, and energy management services and technology, including water and wastewater treatment, commercial and hazardous waste collection and disposal, energy consulting and resource recovery.
www.veolia.com - www.veolianorthamerica.com

ABOUT CARVANA PPA TOUR:
Founded in 2019, the Carvana PPA Tour is where pickleball’s top athletes go head-to-head to determine the best male and female players in the world. The Carvana PPA Tour organizes and conducts tournaments at world-class facilities across the country, establishes player rankings, and showcases the world’s best pickleball week in and week out. Inviting amateur players to also compete and “play where the pros play,” the Carvana PPA Tour offers divisions for every age group and skill level. Characterized by a uniquely festive and fun atmosphere, Carvana PPA Tour events deliver unparalleled experiences for fans on-site, including pro player meet-and-greets, clinics, food, beverages, live entertainment, giveaways, games, shopping, and VIP upgrades. For more information, go to www.ppatour.com, and follow us on social: Twitter/X, Instagram, YouTube, Facebook, LinkedIn.