TrailRunner International Continues Expansion of TrailRunner Sports With the Hiring of Tyler Rudy as Vice President, Adding Strategy and Operating Depth as TrailRunner’s Sports Advisory Business Grows

Former Deloitte sports strategy leader and collegiate All-Conference standout brings a decade of consulting experience with leagues, teams, owners, and institutions navigating the rapidly changing landscape of sports business

SOUTHLAKE, Texas--(BUSINESS WIRE)--TrailRunner International today announced that Tyler Rudy has joined TrailRunner Sports, the firm’s global sports advisory unit, as Vice President. Rudy brings a decade of strategic advisory experience and a rare combination of business, operating, and on-the-field perspective, adding depth to the team as TrailRunner Sports continues growing to meet client demand.

Launched in 2023, TrailRunner Sports is a strategic consultancy focused on helping professional sports leagues, teams, owners, investors, universities, and collegiate conferences in the U.S. and in markets around the world identify commercial opportunities and achieve their business objectives. Rudy’s appointment strengthens the unit’s ability to continue expanding beyond TrailRunner International’s core competencies in strategic communications and stakeholder engagement as the business of sports grows in markets around the world.

Rudy joins from Deloitte Consulting, where he helped launch and expand the firm’s College Athletics practice. He was instrumental in building the practice’s strategy, economics, and operating model, and helped some of the nation’s most prominent athletic programs transform how they operate and establish sustainable paths for long-term growth.

Rudy’s perspective is also shaped by his own career as an elite collegiate and professional athlete. He was an All-Conference selection and captain for Georgetown University’s men’s soccer program, helping lead the team to its first-ever National Championship game. He was drafted by Major League Soccer’s New England Revolution, where he played one season before joining Puerto Rico FC, an expansion side in the North American Soccer League.

“The business of sports is changing faster than ever, and as our clients develop new revenue streams, adopt increasingly complex ownership and investment models, and modernize their operations, we are excited to have someone with Tyler’s experience and expertise join our growing team at TrailRunner Sports,” said Alden Mitchell, President of TrailRunner Sports. “Tyler has helped major organizations rethink their business and operating models, and given his competitive background, he understands sports from both sides of the table. Tyler will strengthen our ability to help clients make the right decisions, execute on their plans, and deliver for their stakeholders.”

“I am excited to join TrailRunner Sports and to contribute to building this business as the sports industry becomes not just bigger, but more complex,” Rudy said. “I’ve spent my career in this industry as an athlete and as an advisor, and I’m looking forward to applying my experience to a growing business.”

Rudy serves on the Advisory Board for Athletes for Hope, a nonprofit that helps collegiate athletes engage with their communities, and holds a Bachelor of Science in business administration from Georgetown University’s McDonough School of Business. He will be based in Southern Delaware and report to Mitchell.

For more information, visit www.trailrunnerint.com.

About TrailRunner International

TrailRunner International is a rapidly growing global strategic communications advisory firm that provides crisis communications, financial communications, litigation communications, and ongoing corporate communications support to the world’s top enterprises, institutions, and individuals. The firm has a strong and growing sports portfolio through TrailRunner Sports, providing strategic business advisory and communications support to sports clients around the world. TrailRunner International is headquartered in Dallas/Fort Worth with offices in New York, Nashville, Abu Dhabi, Dubai, London, Shanghai, and Truckee. The firm is part of Public Policy Holding Company, a leading global strategic communications provider offering a comprehensive range of advisory services in the areas of government relations, public affairs, and corporate communications. Learn more at TrailRunnerInt.com.