RASA World Debuts MONUMENTS, a New Global Series Transforming Iconic Landmarks into Immersive Cultural Experiences

MONUMENTS, RASA’s fourth live experience IP, comes to San Francisco’s Palace of Fine Arts on Nov. 14, 2026

LOS ANGELES--(BUSINESS WIRE)--RASA World is introducing its newest live experience IP, MONUMENTS by RASA, a global series transforming iconic landmarks into one-night-only, deeply sensory experiences. Each event will reimagine a celebrated space, from cathedrals and historic civic buildings to cultural landmarks across the globe.

RASA is bringing three distinct live experience IPs to San Francisco landmarks in under three months: the sold-out Pier Play festival at Pier 70 in September, MONUMENTS at the Palace of Fine Arts in November, and the 12 Nights of Wonder Holiday Market at Transamerica Pyramid’s Redwood Park in December.

“From the Transamerica Pyramid to the Santa Monica Pier, we look at the gap between what a place is today and what it could become,” said Ahmad Muhaisen, co-founder and CEO, RASA World. “With MONUMENTS, we bring extraordinary artists, extraordinary places and communities together. We’re creating experiences people return to again and again, building the layer that connects people to the physical world and to each other.”

Inspired by RASA’s Eiffel Tower experience in Paris earlier this year, MONUMENTS is built around the idea that a place should shape the experience. Every MONUMENTS event will bring together artists, architecture and production in a setting with its own cultural identity, creating an experience tailored to the location.

"MONUMENTS represents RASA's next chapter of growth," said Faisal Malas, co-founder, RASA World. "This idea was born from RASA's Eiffel Tower show in Paris, where we brought music into a remarkable space and created an unforgettable night. We thought this could be a global phenomenon. Think of all the landmarks around the world, from the Roman Colosseum to the Burj Khalifa to Petra."

MONUMENTS joins RASA’s portfolio of proprietary entertainment brands. Pier Play, RASA’s signature waterfront music festival, turns piers around the world into festival settings. It has grown 800% since launching in 2024 and has sold out every edition since. Thrill City, in collaboration with Six Flags, is RASA’s after-dark theme park series, pairing roller coasters with live music and experiential design. Portalverse, the official LA Comic Con afterparty, merges global fandom and RASA’s immersive production.

The San Francisco edition of MONUMENTS, presented by RASA World and NPU Live, takes place Saturday, Nov. 14, 2026, at the Palace of Fine Arts, 3601 Lyon Street. The experience brings together music, art, and immersive production designed for the space, with a lineup featuring WhoMadeWho, Bedouin, Aluna, MALAS and GRU.DI. Open to guests 21 and over, it runs from 7 p.m. to 2 a.m. PT.

For more information and tickets, visit MONUMENTS by RASA. To learn more about RASA World, visit rasaworld.com.

About RASA World

RASA World is the experiential technology company built to create and scale live events. Its technology unifies the fragmented tools behind live events into one platform, using it to develop and deploy culture-defining experiences worldwide. RASA partners with global brands and destination properties to unlock recurring revenue from underutilized space, unused time windows, and first-party audience relationships by integrating data, automation, and on-site execution into one system. Operating across 12 cities worldwide, RASA World has activated over 1 million square feet of physical space, including sold-out events at the Eiffel Tower, Six Flags, and the Santa Monica Pier. The company is backed by unicorn founders and venture capital firms including Bullpen Capital, Transform VC, and The Family Fund.