Brazilian Enterprises Accelerate AWS AI Transformation

Organizations reshape AWS strategies to advance AI, data and modernization amid economic challenges, ISG Provider Lens^® report says

SÃO PAULO--(BUSINESS WIRE)--Enterprises in Brazil are using AWS services in coordinated programs to manage expanding digital workloads and strengthen technology foundations, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm.

Enterprise cloud agendas in Brazil are becoming less focused on capacity and more on business architecture. The test is whether companies can organize data, controls and operating accountability well enough for AI to perform reliably within core processes.
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The 2026 ISG Provider Lens^® AWS Ecosystem Partners report for Brazil finds that companies are taking unified approaches to application modernization, data management and artificial intelligence as economic pressure sharpens their focus on productivity. Rapid advances in AI are increasing demand for local computing and connectivity infrastructure, while regulation of AI, cybersecurity and digital sovereignty affects technology strategies. Security, data residency and traceability are increasingly important requirements, especially in the public sector and highly regulated industries.

“Enterprise cloud agendas in Brazil are becoming less focused on capacity and more on business architecture,” said Anay Nawathe, ISG cloud delivery lead for the Americas. “The test is whether companies can organize data, controls and operating accountability well enough for AI to perform reliably within core processes.”

Brazilian companies are adopting AI agents for tasks such as process automation, customer service and software development, increasing the need for practices such as AgentOps to set clear responsibilities for managing these tools. As AI use expands, organizations are acting to ensure data is reliable and well governed and achieve better observability of models, agents and sensitive information. Companies are also strengthening identity controls, data protection and continuity to meet expectations for responsible AI use.

Enterprises in Brazil are becoming more selective about application modernization as they decide which systems to rebuild, which to modify selectively and which to keep in place. Many are implementing automation and AI for IT operations (AIOps) to achieve more autonomous operating models. The use of FinOps for AI is also expanding, helping companies assess spending and returns more consistently.

Midsize companies account for a significant share of demand for cloud, data and AI services in Brazil as they modernize applications and increase automation. Many operate complex technology environments but lack the internal capacity for transformation programs. As a result, they are seeking delivery models that combine guidance, implementation and ongoing operations at a pace and budget suited to their size.

“Brazil’s midsize market wants transformation models that are practical and repeatable,” said Adriana Frantz, lead author of the report. “Providers that offer integrated modernization, operational improvements and cost visibility can help clients progress without building large internal transformation teams.”

The report also explores other AWS trends in Brazil, including the growing demand for specialized technical skills and for cloud solutions tailored to specific industries.

For more insights into the AWS-related challenges facing enterprises in Brazil, along with ISG’s advice for overcoming them, see the ISG Provider Lens^® Focal Points briefing here.

The report evaluates the capabilities of 36 providers across five quadrants: AWS Professional Services, Managed Services, AWS Data Lifecycle Management Services, AI-Powered Business Transformation with AWS and AWS Brazil Public Sector — Technology Services.

It names AI/R Compass UOL and dataRain as Leaders in all five quadrants. It names Accenture, BRLink, Capgemini, Darede and Dedalus as Leaders in four quadrants each. BRQ, CI&T and Claro Empresas are named as Leaders in three quadrants each. A3Data, GFT, Logicalis and TIVIT are named as Leaders in two quadrants each. EDS – Extreme Group, G&P, MadeinWeb, NTT DATA, ST IT Cloud, T-Systems and Valcann are named as Leaders in one quadrant each.

In addition, Nuage IT is recognized as a Rising Star — a company with a “promising portfolio” and “high future potential” by ISG’s definition — in two quadrants. Darede and MadeinWeb are recognized as Rising Stars in one quadrant each.

Customized versions of the report are available from A3Data, BRLink, dataRain, G&P, Nuage IT, ST IT Cloud and upd8.

In the area of customer experience, MHP is named the global ISG CX Star Performer for 2026 among AWS ecosystem providers. MHP earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry.

The 2026 ISG Provider Lens AWS Ecosystem Partners report for Brazil is available to subscribers or for one-time purchase on this webpage.

About ISG

ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data and research, in-depth knowledge and governance of provider ecosystems, and the expertise of its 1,500 professionals worldwide working together to help clients maximize the value of their technology investments.