UGG "Gifts the Feeling” This Holiday With JT, Lunay, Megan Skiendiel & Yeat in Star-Studded Gift Exchange

Brand Looks Beyond What's Inside the Gift Box This Holiday Season With Playful Campaign Inspired by Viral Social Trend

SANTA BARBARA, Calif.--(BUSINESS WIRE)--Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) is celebrating the feeling of the holiday season in a way only the iconic brand can. As one of the world’s most gifted footwear brands, UGG® explores the joyous energy of the art of gifting through Gift the Feeling, a celebration of the idea that giving UGG® can feel almost as good as receiving it. Capturing the viral social trend of disguising gifts in unexpected ways, the campaign brings together a cast of boundary-pushing artists and cultural tastemakers – KATSEYE’s Megan Skiendiel, artist Lunay, rapper Yeat, and artist JT – whose distinct personalities, perspectives, and connections to global youth culture bring a playful energy to the season. Together, the cast embodies the warmth and emotion that sits at the center of the UGG experience. Through a series of unexpected gift exchanges gift wrapped to look like something entirely different, the cast reveals an UGG® surprise underneath, capturing genuine moments of anticipation, delight, and laughter. While the gift may be UGG®, the feeling is what lasts.

Gift the Feeling is inspired by the intimate ritual of gift exchanges, UGG® takes the tradition one step further, celebrating the laughter, surprise, and connection that unfold when a gift is given. This holiday season, the most coveted gift is not simply what is inside the box, but the shared emotion it creates. Rooted in a season defined by warmth, emotion, and comfort, UGG® brings its belief that comfort unlocks confidence, and confidence sets self-expression free, through the joy of giving. At the center, UGG® helps you feel it all.

This marks the next chapter of the brand’s Born to Feel platform, announced on September 22, 2026. Built on the comfort and confidence that have long defined the UGG® experience, the holiday campaign brings the platform to life in a new way, exploring how the simple act of giving can unlock joy, connection, and the freedom to feel it all. Amidst an upbeat holiday party, Lunay receives a banana-shaped package filled with UGG® socks, while Megan, lounging in the Après City Tall, opens a cat-shaped box to reveal the Elea Fluffed Slip-On. Nearby, Yeat tries to catch a moment of rest in the Classic Mini Outpost as the party continues around him. Guests jump on the bed in the Classic Ultra Tall, dance across the tables in the Classic Tread Fluffed Boot, and mingle throughout the house in the Tasman. Yeat eventually unwraps a truck-shaped box to reveal a matching pair, while JT’s Classic Mini becomes an instant object of desire amongst the group. The result is a holiday party where the gifts are unexpected, the reactions are genuine, and the feeling is UGG®. The campaign extends to UGG.com through a series of curated gift guides highlighting the featured styles.

The Après City Boot pairs fluffy sheepskin and premium suede with feminine details including suede laces, bows, and exposed fur. The Elea Fluffed Slip-On is a cozy indoor-outdoor slipper crafted from pillowy sheepskin with a lightly padded silhouette. The Classic Tread Fluffed Boot puts a fresh spin on an OG UGG® style, combining signature sheepskin and suede with UGGplush™ upcycled wool and an outdoors-ready Vibram® sole. The Classic Ultra Tall Boot extends the iconic Classic silhouette with four additional inches of shaft height, sheepskin lining, and exposed overlock seaming. The Classic Mini brings the signature Classic silhouette to a shorter profile in soft, moisture-wicking sheepskin. Inspired by rock climbing and built for the elements, the Classic Mini Outpost features waterproof suede, an upcycled wool lining, and a White Spider Rubber® outsole for traction on slick surfaces. The Heritage Utility Grizz makes a statement with its two-tone faux-fur upper and adjustable buckled straps, while the Tasman offers a low-profile take on UGG® heritage with its signature construction and UGGbraid™ detail.

These styles are available now at UGG.com, UGG® stores, and select wholesale retailers nationwide.

About UGG®

Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG® designs and retails footwear, apparel, and accessories with an uncompromising attitude toward quality and craftsmanship. Delivering more than $2 billion in annual sales, UGG® partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit ugg.com @ugg.

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, HOKA®, and Teva®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50-years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

About JT

Straight out of Dade County, JT has risen from the trenches to claim her place in hip-hop royalty. Breaking out on her own with her debut mixtape City Cinderella, JT’s Miami lineage and glittering raps take center stage, cementing her as one of music's most versatile lyricists. The Quality Control artist is anchored by her Hot 100 hit “OKAY” and the equally fiery single “Ran Out.” Her superstar ascension has led to covers of Cosmopolitan, Essence, NYLON, and Wonderland, along with a headlining slot at NYC Pride last June.

JT has also found her footing in the fashion world, being coined a rising fixture by Vogue. JT’s magnetism has made her a force in the branding world as well, landing collaborations with MAC Cosmetics, Topicals, Timberland, and Poster Girl, further proving her crossover appeal. With her new single “Numb” and more music on the horizon, JT is no longer the artist with the most potential — she’s the one actively shaping the space from both music and fashion lenses.

About Lunay

Puerto Rican artist and songwriter LUNAY emerged from Corozal, Puerto Rico. Rising rapidly through the Latin urban scene, he broke through with his hit single “Soltera,” which has amassed well over 1 billion streams on Spotify in its remix version with Bad Bunny and Daddy Yankee. The track also reached No. 3 on Billboard’s Hot Latin Songs chart and No. 66 on the Billboard Hot 100, marking LUNAY’s first entry on the all-genre chart and securing a spot in the year-end Hot Latin Songs top 10 for 2019. Over the years, LUNAY has collaborated with some of the biggest names in the genre, including Rauw Alejandro, Wisin, Ozuna, Anuel AA, and Myke Towers, solidifying his presence within the Latin urban movement.

In 2020, he fronted a fashion collaboration with Pull&Bear, and Lunay has collaborated with Inter Miami, joining the club's fanbase and participating in events to bridge music and soccer. More than just a music phenomenon, LUNAY recently expanded his creative reach by walking the runway for Willy Chavarria during Paris Fashion Week for the Spring/Summer 2026 collection, further establishing himself as a model and style icon. LUNAY continues to redefine his generation of urban artists, leading with both sound and style.

About Megan Skiendiel

KATSEYE is a two-time GRAMMY®-nominated, three-time American Music Award-winning global girl group redefining modern pop stardom. The group’s rapid ascent follows a breakout year in which KATSEYE was crowned TikTok’s Global Artist of the Year.

On August 14, 2026, KATSEYE released their third EP, WILD, via HYBE x Geffen Records. The five-song EP features the Billboard Hot 100 hits “PINKY UP” and “Animal” and follows the group’s GRAMMY-nominated 2025 EP, BEAUTIFUL CHAOS, which debuted in the Top 5 of the Billboard 200.

Moving beyond the beautiful chaos captured on their last EP, WILD leans into something more euphoric and untamed.

KATSEYE’s recent film, KATSEYE: WILD HEARTS, opened in 1,700 cinemas across more than 60 countries on August 12, taking audiences deeper into the group’s new chapter while celebrating the EYEKONS who helped make it possible.

Praised by outlets including The New York Times, Vogue, Rolling Stone, Billboard, and Complex for their music and live performances, KATSEYE continues to solidify their place as a global force. In 2026, the group led Billboard’s “21 Under 21” list and was featured in Variety’s “Power of Young Hollywood Impact Report.” KATSEYE was VANITY FAIR’s “VANITIES” subject for the July 2026 issue, marking the first time the magazine chose a group for the long-standing feature.

About Yeat

Low-fi melodies, clever cutting lyrics, and a distinctly mysterious persona are all highlights that build up the enigma that is Yeat. The prolific rapper broke through in 2021 when his song “Gët Busy” began appearing in TikTok videos. It caught the attention of rappers, including Drake, Lil Uzi Vert, Gunna, and many more. As his fame skyrocketed, so did the mania surrounding the artist’s cult-like following, which led to the shutdown of a show at The Roxy in Los Angeles. Now, with two headlining tours under his belt, six Billboard Top 10 Album Debuts, and over 8 billion global streams, Yeat is well on his way to superstardom.

Yeat was born Noah Smith in 2000. He began releasing music around 2015, taking notes from Young Thug’s melodic strangeness and the inventive production styles of rappers who were rising to prominence as he grew up. Yeat released the mixtapes Alivë and 4L, and the Trëndi EP, before the release of his first proper studio album. Up 2 Më was issued in September 2021, followed by a second studio LP, 2 Alivë, in early 2022. Recently, Yeat's LYFESTYLE reached #1 on the Billboard 200 chart, selling 89K equivalent album units. To date, Yeat has had seven albums debut within the Top 10.