MS NOW Expands Its Membership to Connected TV Platforms Ahead of Election Day

New Membership Experience Brings MS NOW 24/7 Live Linear Feed to Roku, Apple TV, Samsung, Google TV, and Amazon Fire TV

Follows First Phase of Membership Launch Across Web and Mobile in September

NEW YORK--(BUSINESS WIRE)--The MS NOW Membership is expanding its direct-to-consumer experience to connected TV platforms one day before the consequential midterm elections.

Beginning today, Nov. 2, live TV access through the MS NOW Membership is available across major platforms, including Roku, Apple TV, Samsung, Google TV, and Amazon Fire TV. The expansion allows Members to watch MS NOW’s 24/7 live linear feed on a TV without a cable subscription for the first time, ever. Members can also watch full episodes of all of MS NOW’s programs, available on demand.

This expansion brings MS NOW’s more than 25 on-air anchors, award-winning reporters, and more than 120 live news programs to millions more Americans each week.

To access MS NOW’s live TV coverage across connected TV platforms, viewers can sign up for the MS NOW Membership or sign in with a participating TV provider within the MS NOW app.

The MS NOW Membership experience on connected TVs will expand even further in the first quarter of 2027 with the addition of Member-exclusive series, twice-daily live Q&As with MS NOW’s journalists, live events, and more, all available on the platforms. Additional details will be announced as those features become available.

The rollout across connected TV platforms follows the first phase of launch of the MS NOW Membership, the network’s inaugural direct-to-consumer offering.

The MS NOW Membership is available for $7.99 per month or $79.99 annually. Through Nov. 17 at 11:59 p.m. ET, new Members can take advantage of a special midterm election offer for 30% off the first year of an annual Membership.

The first-of-its-kind Membership features twice-daily Live Q&As with MS NOW journalists including Rachel Maddow, Joe Scarborough, Jen Psaki, and more, a community forum to interact with MS NOW’s journalists, experts, and fellow Members, a mindfulness tab offering a new way to consume the news and dedicated experts, 24/7 access to the live MS NOW linear feed, Member-exclusive series, a curated daily news briefing, and more.

The launch follows more than a year of research and development informed by more than 18,000 survey responses, one-on-one consumer conversations, product and concept testing, and ongoing beta testing and refinement.

MS NOW reaches more than 38 million Americans across platforms and has one of the most engaged audiences across all of television, with the average viewer watching more than nine hours each week. MS NOW has recorded more than 4.5 billion views across YouTube and TikTok combined year-to-date. Plus, MS NOW reaches more unique visitors on ms.now than The Atlantic, Politico, and Axios.

The MS NOW Membership is part of Versant’s broader strategy to deepen audience engagement, extend the reach of its brands, and invest in long-term digital growth.

For more information on the MS NOW Membership, go to ms.now/membership.