Better Adds $140 Million Purchase-Focused Team in Northeast Florida Through NEO Home Loans Channel

The Halvorsen Team, led by Scotsman Guide Top Originator Daniel Halvorsen, does 90% of its business in home purchases and brings deep realtor and builder relationships to Better’s growing network of local mortgage advisors

NEW YORK--(BUSINESS WIRE)--Better Home & Finance Holding Company (NASDAQ: BETR) (“Better”) today announced that Daniel Halvorsen and his Jacksonville-based team have joined NEO Home Loans, powered by Better. The team adds more than $140 million in trailing 12-month origination volume to Better’s platform and widens the company’s reach in the Northeast Florida purchase market.

Over the past year, the nine-person team has helped more than 350 families finance homes, and 90% of its volume came from purchase transactions. It also brings long-standing referral relationships with local real estate agents, builders and community partners. That kind of relationship-driven purchase business complements Better’s direct-to-consumer engine.

The addition reflects Better’s strategy of growing volume through NEO by partnering with high-performing, growth-minded mortgage teams across the US. These teams bring existing relationships with real estate professionals, builders, clients and community partners. In return, they get access to Better’s technology platform, first-party lead generation, and the operational and scaling resources of a national lender.

Halvorsen has more than 15 years of mortgage experience and has personally funded more than $1 billion in career loan volume. He’s a Scotsman Guide Top Originator and a 40 Under 40 honoree, and he leads a team that covers mortgage advising, production support and marketing. The team’s approach centers on collaboration, education and co-marketing with realtors and builders throughout Northeast Florida.

“Purchase business is built on local relationships, and the Halvorsen Team has spent years earning them across Northeast Florida,” said Vishal Garg, Founder and Head of Product and Innovation at Better. “NEO lets us put Better’s technology and demand behind teams like Daniel’s, so they can serve more families without giving up the local trust that wins purchase deals.”

“After building an established business and team, I wanted a place where we could keep growing while staying focused on what matters most: educating and serving our customers,” said Halvorsen. “NEO’s commitment to innovation, collaboration and co-creation gives us the opportunity to build on what we’ve created, support our partners and become a trusted resource for clients for years to come. The support across the organization and the opportunity to create meaningful careers for our team made NEO the right place for our next chapter.”

“Being one of the top 100 mortgage professionals in the US, it’s clear that The Halvorsen Team has earned the trust of families, agents and builders throughout the Northeast Florida market,” said Ryan Grant, President of NEO Home Loans. “That local credibility, combined with the team’s financial expertise and care for clients, is exactly what we look for at NEO. By pairing their relationships with our online reach, client acquisition, and investment in their business and technology, we have an exciting opportunity to help them scale and bring more value to the community they already know so well.”

To learn more about joining NEO Home Loans powered by Better, please visit https://growwithneo.com/.

About Better
Better Home & Finance Holding Company (NASDAQ: BETR) is the first AI-native mortgage and home equity finance platform, and first fintech to fund more than $110 billion in loan volume. Since 2016, Better has leveraged its industry-leading AI platform, Tinman®, to achieve a singular mission of making homeownership cheaper, faster, and easier for all Americans. Tinman® allows customers to see their rate options in seconds, get pre-approved in minutes, lock in rates, and close their loan in as little as three weeks. In addition, Betsy®, leveraging Tinman® MCP, the first AI loan agent built exclusively for the mortgage industry, is revolutionizing the homebuying journey by delivering timely application status updates to consumers, answering questions, and moving their loan application along 24/7/365. Better’s mortgage offerings include GSE-conforming, FHA, VA loans, jumbo, and Non-QM mortgage loans as well as home equity loans. Better serves customers in all 50 US states.

For more information, follow @tinmanAI on X and @betterdotcom on Instagram and TikTok.

About NEO Home Loans, powered by Better
NEO Home Loans, powered by Better, combines local mortgage advice with Better’s technology and client acquisition capabilities. NEO helps Mortgage Advisors and teams grow through financial education, operational support and a collaborative partnership model. Its mission is to raise expectations for what a Mortgage Advisor brings to a client’s life, providing guidance before, during and long after the home purchase. Mortgage Advisors interested in exploring partnership opportunities can learn more at https://neohomeloans.com/join-us/.