From Texas Roots to Nationwide Retail: Rancher's Premium Smokehouse Builds on 85 Years of Family Barbecue Heritage

Under the leadership of Roland Dickey Jr., Rancher's Premium Smokehouse is bringing the Dickey family's 85-year Texas barbecue legacy to grocery shelves across America.

DALLAS--(BUSINESS WIRE)--What began with a single smoker in Dallas, Texas, in 1941 has evolved into an 85-year family barbecue legacy that continues to shape the industry today. As the Dickey family celebrates 85 years of Texas barbecue tradition, Rancher's Premium Smokehouse is honoring the generations of expertise, craftsmanship, and time-tested smoking techniques that inspired its rise as the nation's fastest-growing national smoked sausage brand.

Under the leadership of Roland Dickey Jr., Chief Executive Officer, and Lee Lyles, Partner at Rancher's Premium Smokehouse, the brand has experienced remarkable retail growth since 2024. Together, they have played instrumental roles in expanding Rancher's national footprint, bringing its Texas-inspired smoked meats to thousands of grocery stores across the country in just two years.

“For 85 years, our family has shared a passion for great Texas barbecue, and that dedication to quality and tradition has never changed. Rancher's Premium Smokehouse has given us the opportunity to take the techniques and expertise passed down through generations and bring them to families across the country,” said Roland Dickey Jr., Chief Executive Officer of Rancher's Premium Smokehouse.

Today, Rancher's Premium Smokehouse products are available at major retailers including Walmart, Kroger, Sam's Club, Smart & Final, and more. Its portfolio includes distinctive smoked sausage flavors such as Brisket Burnt Ends, Bacon Cheddar, and Philly Cheesesteak, combining traditional Texas smoking techniques with bold flavors designed for today's consumers.

Beyond its national retail presence, Rancher's operates as a full-service meat manufacturer from its Texas facility, producing premium smoked meats for retail, private-label, and foodservice customers while remaining rooted in the family values and barbecue traditions that have shaped the Dickey family's history for 85 years.

From the original smoker fired up in 1941 to grocery shelves across the country in 2026, Rancher's Premium Smokehouse represents a new chapter in a longstanding Texas family legacy.

About Rancher’s Premium

Rancher’s Premium Smokehouse is a family-owned Texas brand dedicated to crafting premium smoked meats with authentic flavor and high-quality ingredients. Under the leadership of Roland Dickey Jr. and Lee Lyles, the brand has quickly become the fastest-growing national smoked sausage brand in the country. Rancher’s has rapidly expanded its national retail footprint, with products available in thousands of stores nationwide, including https://www.walmart.com/, https://www.kroger.com/, https://www.samsclub.com/, and more. For more information, visit https://www.rancherspremium.com/.