Centric Brands Signs BEARPAW® for New Slipper and Seasonal Footwear Collections

New Partnership Expands BEARPAW’s Iconic Comfort Footwear Proposition with Extensive Men’s and Women’s Slipper Assortment for Fall 2027

NEW YORK--(BUSINESS WIRE)--Centric Brands announced a license agreement with BEARPAW®, the lifestyle brand synonymous with comfort and cozy footwear. Under the agreement, Centric will design and produce extensive men’s and women’s slipper and seasonal footwear collections, building on BEARPAW’s comfort heritage while expanding the brand’s reach across specialty, department store, club, and off-price retail channels.

“Comfy slippers are foundational to our brand,” says Tom Romeo, Founder of BEARPAW, “We couldn’t be more excited to partner with Centric, a leader in so many categories, to continue to build out our slipper and seasonal footwear assortment.”

Launching for Fall 2027, the collections will feature a broad range of men’s and women’s slippers that capture the cozy, comfortable, and accessible qualities synonymous with the BEARPAW brand.

“This partnership brings together BEARPAW’s strong position and reputation in the comfort market with Centric’s design and production expertise, ability to scale meaningful categories, and wide network of retail relationships,” said Jarrod Kahn, Group President, Accessories, Centric Brands. “Together, we see a significant opportunity to bring innovative product to market as well as drive long-term growth.”

Founded in 2001 as a footwear brand, BEARPAW has evolved over the past five years into a complete outdoor lifestyle brand, extending successfully into women’s and kids’ apparel, accessories, socks, handbags, and home products. The addition of Centric Brands further strengthens BEARPAW’s footwear and lifestyle licensing program.

BEARPAW welcomes Centric Brands to its roster of exceptional licensing partners, which includes IHL Group for women’s and kids’ apparel, including active, outer, and sleepwear; Stepping Stones for infant and toddler footwear and accessories; GCE for socks and cold-weather accessories; Gina Concepts for handbags; Colors In Optics for eyewear; Britannica and Bioworld for home; and Skyline Apparel Group for men’s apparel. Each licensee was carefully selected for its category expertise and commitment to exceptional product design and to executing BEARPAW’s brand values. Together, the program demonstrates BEARPAW’s reach beyond its core footwear business as a true lifestyle brand.

The Brand Liaison, exclusive licensing agent for BEARPAW, manages the Centric agreement and all BEARPAW licensing.

ABOUT BEARPAW®
Founded in 2001, BEARPAW® creates comfortable, high-quality footwear that helps people live life comfortably. What began as a footwear company has grown into a complete lifestyle brand offering footwear, apparel, outerwear, accessories, and home products designed for comfort, warmth, and everyday outdoor living. BEARPAW products are sold through major retailers, department stores, and online channels worldwide.

ABOUT CENTRIC BRANDS LLC
Centric Brands LLC is a global leading lifestyle brand collective that has unparalleled expertise in product design, development and sourcing, retail and digital commerce, marketing, and brand building. Centric designs, sources, markets, and sells high-quality products in the kids, men's and women's apparel, accessories, beauty, and entertainment categories. The Company's portfolio includes licenses for more than 100 iconic brands, including Calvin Klein®, Tommy Hilfiger®, Faherty® and Under Armour® in the kid's category; Buffalo®, Caterpillar®, Dockers®, Hervé Léger®, Joe's Jeans® and Off-White® in the men's and women's apparel category; All Saints®, Coach®, Frye®, Hunter®, Kate Spade®, Michael Kors®, Ugg and Vince® in the accessories category; and in the Sports & Entertainment category, Disney®, GAME 7®, Marvel®, Nickelodeon®, and Warner Brothers® among many others. The Company also owns and operates Avirex®, Contenders, Hudson®, and Robert Graham®, and operates joint venture brands, Favorite Daughter®, Jennifer Fisher®, and John Elliott®.

The Company's products are sold through leading mass-market retailers, specialty and department stores, and online. The Company is headquartered in New York City, with additional U.S. offices in Los Angeles and Greensboro, and international offices in Canada, Italy, the United Kingdom, the Netherlands, Bangladesh, Cambodia, China, Hong Kong, India, and Vietnam. Centric Brands social impact efforts are centered around our commitment to serve and uplift the communities where we live and do business. Through our collective volunteerism and contributions, we are dedicated to making a caring and lasting impact on the world around us. For more information about Centric Brands, please visit www.centricbrands.com.

ABOUT THE BRAND LIAISON
The Brand Liaison is a premier licensing agency representing licensors and licensees across Fashion, Entertainment, Character, Children, Pet, Home, Sports, Food & Beverage, and Art brands. The agency helps licensors create new revenue streams through licensing, strategic partnerships, and brand extensions into complementary categories, and helps manufacturers acquire brands and build strong licensing programs for long-term retail success. In each case, The Brand Liaison works closely with clients to ensure brand extension activities support their strategic goals. www.thebrandliaison.com