Fisher-Price Hosts First-Ever Mini Marathon in NYC; Partners with Mom Walk Collective to Celebrate First Steps & Big Milestones

Following a NYC kickoff with Robin Arzón, Fisher-Price and The Mom Walk Collective are bringing families together across the country to celebrate babies' first steps and the milestones parents experience along the way

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the world's most iconic brand portfolios, today announced the expansion of its inaugural Mini Marathon to five additional cities nationwide, helping more families celebrate their baby's developmental milestones and the power of movement in early childhood.

The first-ever Fisher-Price Mini Marathon (held October 27, 2026, at Union Square in New York City) brought together over 50 local families for a playful, community-focused celebration of movement and babies' first steps. The event featured a 26.2-foot racecourse designed to mirror the final moments of a 26.2-mile marathon, celebrating little ones on the move and pivotal parenting milestones.

Renowned Marathon Runner and Fitness Leader Lends Movement Expertise

Robin Arzón, Vice President of Fitness Programming and Head Instructor at Peloton, joined Fisher-Price to host the NYC event and lead families through movement sessions onsite. Arzón, a mother of two who will run her 28th marathon on Sunday and regularly leads fitness classes for millions of members across Peloton's platform, shared her perspective on the intersection of marathon culture, parenthood, and purposeful movement in early childhood development.

"Every step a baby takes represents growth, discovery, and the incredible journey of parenthood," said Arzón. "The Fisher-Price Mini Marathon beautifully celebrates and empowers these milestones while building community among families who are navigating the same exciting stages of child development."

Fisher-Price Mini Marathon Coming to Five Additional Cities in Fall 2026

Building on the successful NYC kickoff, Fisher-Price and The Mom Walk Collective are bringing the Mini Marathon experience to five additional cities nationwide throughout the end of the year, with local walks scheduled in:

• Huntington Beach, California
• Dallas, Texas
• Tampa, Florida
• Denver, Colorado
• Pittsburgh, Pennsylvania

Each event will welcome local families to connect with their communities and celebrate movement and milestones. Families interested in participating should follow The Mom Walk Collective's local chapter social channels for announcements about timing, venue details, and registration in their region.

"Motherhood is filled with milestones, big and small, and those moments are even more special when celebrated together," said Jamie Easton O’Neil, Founder of The Mom Walk Collective. "Our local chapters across the country are passionate about bringing moms together to build meaningful connections and support one another. Partnering with Fisher-Price allows us to celebrate every step our little ones take while strengthening the bonds within our communities."

Over the past four years, The Mom Walk Collective has mobilized over 500,000 mothers across North America through local walking groups and community events, now bringing that same grassroots engagement to each Mini Marathon activation.

Fisher-Price Supports Developmental Milestones at Every Stage

At the Fisher-Price Mini Marathons, little racers will take on the 26.2-foot course with the Fisher-Price® 2-in-1 Musical Penguin Activity Walker and Fisher-Price® Moves with You™ Turtle Walker, celebrating those small but mighty milestones that lead to those exciting first steps. Developed with insights from the Fisher-Price Play Lab, Fisher-Price walkers are designed to support babies through distinct phases of mobility:

• Sitting & Exploring (4-8 months): Building core strength and spatial awareness
• Sitting with Support (6-10 months): Developing balance and fine motor skills
• Standing & Cruising (8-14 months): Building confidence and gross motor development
• First Steps & Walking (10-18 months): Fostering independence and coordination

“Every new skill is a big deal for little ones and for the parents cheering them on,” said Brian Fitzharris, SVP and General Manager of Fisher-Price, Mattel. “For nearly 100 years, Fisher-Price has been creating go-to solutions and experiences designed to encourage babies’ development while helping parents navigate the early years, so they can spend less time second-guessing and more time focusing on what matters most.”

Designed for babies ages 6–18 months, both Fisher-Price walkers encourage movement, play and exploration in different ways. The 2-in-1 Musical Penguin Activity Walker motivates and rewards babies with music and sounds as they move, while the Moves with You Turtle Walker uses kid-powered spinning and rocking motions to engage and encourage little ones as they go. Both are available now at major retailers nationwide.

To discover additional Fisher-Price toys designed to support play and every stage of childhood, visit Mattel Shop and follow @FisherPrice on social media.

About Mattel

Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

Fisher-Price Mini Marathon Press Kit