Columbia Credit Union Selects Spiral to Boost Member Savings and Community Impact Through Everyday Banking

Columbia adds Spiral to empower its members to easily grow their savings and support local nonprofits through personalized banking experiences and everyday purchases.

NEW YORK--(BUSINESS WIRE)--Spiral, an award-winning platform redefining personalized banking, today announced a partnership with Columbia Credit Union, a leading credit union serving members across Washington and Oregon. The partnership will enable Columbia Credit Union to grow and retain deposits at a low cost while delivering innovative, personalized digital experiences. With Spiral, members can automatically save for their financial goals through everyday purchases and digital banking, while also supporting local nonprofits and community causes.

With the average personal savings rate still below 5%, many Americans continue to struggle to save for long-term goals or emergencies. With Spiral’s Savings Center, Columbia will enable its members to build savings automatically through personalized, gamified experiences seamlessly integrated within their digital banking experience, like innovative Automatic Savings and goal tracking, tailored to members' needs. Members can easily set and reach goals like buying a home, starting a business, purchasing a car, or saving for travel, making saving easier and more engaging.

Through this partnership, Columbia will also be able to transform everyday purchases into effortless savings and community impact. Members will be empowered to automatically round up their everyday purchases and direct the spare change toward their savings goals or support their favorite charitable causes and nonprofits. Additionally, their new Giving Center will allow members to donate directly from their banking accounts, create a personalized portfolio of causes, track their charitable impact, and receive donation reports for tax purposes.

"At Columbia, our mission is simple: make life better for our members and the communities we serve," said Michelle Thor, VP Outreach and Social Responsibility at Columbia Credit Union. "With Spiral, our members can achieve their financial goals faster while giving back to the causes they care about, turning everyday banking into a force for good for their families and our community."

By adding Spiral, Columbia Credit Union will drive more awareness and digital donations to local nonprofits and deepen its support for community organizations across Clark County and the greater Portland area through fundraising campaigns, donation matching, and community-wide events.

"Columbia Credit Union is showing what's possible when a credit union puts community first," said Shawn Melamed, CEO and Founder of Spiral. "We're proud to help Columbia's members save more and give more through everyday banking, and help more credit unions to grow deposits, deepen relationships, and become the primary institution of the communities they serve."

Spiral's turnkey solutions integrate with leading digital banking providers and core systems. To learn more about Spiral's platform, please contact Spiral here.

About Spiral
Headquartered in New York City, Spiral is an award-winning platform redefining how banks and credit unions grow deposits, strengthen primacy, and increase retention through personalized banking experiences. Trusted by 45+ financial institutions with over $200 billion in assets, Spiral has saved millions for families and local communities through automatic savings and community impact experiences embedded directly into digital banking. With Spiral, financial institutions empower account holders to build savings automatically, reach their financial goals, and support causes they care about through everyday banking. Recognized as a Top 50 FinTech Company, Spiral helps financial institutions drive local impact while empowering millions of people to build better lives. To learn more, visit Spiral.us.

About Columbia Credit Union
Established in 1952, Columbia Credit Union is a community-minded financial cooperative serving over 120,000 members across Washington State and the greater Portland, Oregon metro area. With assets exceeding $2 billion, the not-for-profit institution offers competitive home and auto lending, high-yield deposits, and comprehensive wealth management. Guided by its mission to “make life better,” Columbia Credit Union reinvests in its communities through philanthropic donations, financial literacy education, and local partnerships. For more information, visit www.columbiacu.org.