Macy’s Unwraps the Magic of Holiday Gifting

Macy’s brings the magic to every list with expertly curated gift ideas, beloved traditions and easy ways to shop all season long

NEW YORK--(BUSINESS WIRE)--Macy’s is delivering a more thoughtful approach to shopping this holiday season, bringing together its Top 100 Gifts, expert Gift Guide and an expansive assortment designed to help customers recognize the people who matter most. Through its There’s Magic Inside campaign, beloved brands and new discoveries pair with helpful guidance and convenient ways to shop - making it easier to find meaningful gifts across fashion, beauty, home, toys, tech, food, décor and more.

“There’s nothing quite like finding the perfect gift, and at Macy’s, we’ve curated an incredible assortment to make every gift feel special,” said Nata Dvir, Macy’s chief merchandising officer. “From the most sought-after brands to exciting new discoveries, we’re bringing together standout gifts, exceptional quality and compelling prices. Whether shopping for someone special or everyone on their list, we want our customers to feel inspired, discover something unexpected and find gifts they can’t wait to give.”

Macy’s Top 100 Gifts

Macy’s Top 100 Gifts brings magic to every list with a more elevated and intentionally curated assortment of must-have gifts across beauty, fashion, home, toys, tech and more. The list reflects the retailer’s focus on quality, discovery and relevance, with 63% newness across gifting categories. From trusted favorites to exciting new discoveries, each pick is thoughtfully curated to spark inspiration and help customers find something for every list.

Top gifting categories include:

• Beauty & Fragrance: luxury beauty gift sets, fragrance gift sets, advent calendars and discovery samplers from top brands including Dior, Jo Malone, Creed and Maison Francis Kurkdjian, alongside new fragrance launches such as Chanel Coco Mademoiselle Crush Absolu and Prada Paradoxe Sweet Chemistry.
• Fashion & Accessories: handbags, sunglasses, watches, fine jewelry, fashion jewelry and cold-weather favorites from brands including Miu Miu, Movado, UGG and The North Face, with new seasonal styles including Coach’s evolved Kisslock shoulder bag and an expanded assortment of lab-grown diamond jewelry.
• Home & Hosting: cashmere, cozy throws, holiday décor, tabletop, gourmet gifts, espresso machines and entertaining essentials from brands including Charter Club, Club Room, Breville, Harry & David and Mackenzie-Childs, with fresh gifting finds from Jonathan Adler and new home entertaining offerings from Ninja, GreenPan, Capri Blue, Paddywax and Illume.
• Kids & Toys: top toys, LEGO sets, Barbie, Hot Wheels, Tonies, Pokémon, plush and holiday family pajamas, alongside new and trending additions including KPOP Demon Hunters toys and singing dolls, RMS Squishy Dumplings and Avengers Doomsday toys.
• Tech & Novelty: smart glasses, beauty tools, personalization options, giftable gadgets and unexpected finds designed to surprise and delight, including new miniature retro arcade systems from MyArcade.
• Macy’s Parade Shop: exclusive collectibles, festive décor, apparel and accessories celebrating the 100th Macy’s Thanksgiving Day Parade^®, including a new Parade Bear collection, a Levi’s capsule and limited-edition collectibles from brand partners including MacKenzie-Childs, Lenox, Waterford, Michael Kors and Jo Malone, along with collections celebrating the new Sorcerer Mickey, Snoopy and Hello Kitty balloons.

Macy’s Gift Guide

Macy’s Gift Guide offers a trusted source of inspiration for shoppers, featuring curated recommendations organized by price, recipient, and category. Available across digital channels, it provides customers with a central resource for planning and completing their holiday shopping, helping them confidently find the right gifts for everyone on their list.

Customers can shop the seasonal assortment in stores, on macys.com and through the Macy’s app, or find select products on DoorDash for same-day delivery from more than 350 locations nationwide. For added support, MyStylists can provide personalized recommendations, while gift cards offer an easy option for everyone on the list.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), helps customers celebrate – from everyday moments to life’s biggest occasions – with a curated assortment across apparel, home, beauty, accessories and more. Each year, Macy’s brings the nation together through two of its most beloved traditions: Macy’s Thanksgiving Day Parade and Macy’s 4^th of July Fireworks, entertaining millions. Celebrate big and small moments in stores nationwide, at macys.com, or on the Macy’s app. For more information on Macy’s, Inc., visit www.macysinc.com.