Applause to Showcase AI Evaluation Services at the Dubai AI Festival 2026

AI QA experts and executives will share Applause’s unique eval capabilities combining human validation with AI-driven scoring at this highly anticipated industry event

BOSTON--(BUSINESS WIRE)--Applause, the global leader in managed software testing services and digital quality, today announced it will attend the Dubai AI Festival, October 26-27, 2026 at the Dubai World Trade Centre (DWTC). The Applause team will highlight its fully managed AI evaluation services, which combine expert human validation with AI-driven scoring to give global enterprises efficient, end-to-end quality assurance for the AI products and features they release.

To provide balanced, comprehensive feedback, the services leverage a multi-model LLM scoring architecture (i.e., LLM-as-judge architecture or multi-model jury) calibrated against a real-world golden dataset created by in-market domain experts and end users. For organizations releasing AI-powered chatbots, agentic systems and other advanced products and features, Applause also provides AI safety and risk testing, including red teaming, and data collection services. Applause taps into the world’s largest independent testing community to source diverse datasets across multiple data types, including text, imagery, audio, video, multimedia and more.

Applause is recognized worldwide for its leadership in digital quality assurance. Its software testing portfolio, reimagined for the age of AI, includes a range of real-world testing services enhanced by AI and automation. The company was recently named “Leading Partner” in the 2026 DevOps | DT Awards and was a finalist for “Best AI-Powered Quality Assurance” in the 2026 AI Awards. Applause released its annual State of Digital Quality report earlier this month.

The event’s theme, “Defining the Next Era of AI,” provides an ideal backdrop to showcase the technologies and services that help humans maintain control of the powerful technology. Rigorous testing, real-world evaluation and expert human validation help teams improve AI quality and reduce risk before release.

Details to register:

• What: Dubai AI Festival 2026
• When: October 26-27, 2026
• Where: Dubai World Trade Centre (DWTC), Booth G112
• Who: Atishi Bali, Senior Director, AI Programs, Applause & Kevin O’Connor, Major Account Executive, Applause
• How: Visit https://dubaiaifestival.com/register

Learn more:

• Applause AI Testing: https://www.applause.com/ai-testing-services
• State of Digital Quality Report: https://www.applause.com/state-of-digital-quality-2026/

About Applause
Applause is the global leader in managed software testing services and digital quality. Through AI, automation and the world’s largest independent testing community, we help leading enterprises validate every aspect of their apps and other digital experiences. Our fully managed approach makes it easy for organizations to test under real-world conditions, across devices, locations and use cases — at the speed and scale required in the age of AI. Applause alleviates pressure on internal teams by helping expand testing coverage, keep pace with modern release cycles, and deliver exceptional quality to their users around the world. With deep expertise in payment testing, accessibility, UX and AI evaluation, Applause is a trusted partner to the world’s most innovative brands. Visit applause.com to learn more.