Ordr Launches Ordr Insights at Money20/20, Turning Payments Into Customer Intelligence

LAS VEGAS--(BUSINESS WIRE)--Today at Money20/20 USA, Ordr launched Ordr Insights, a commerce intelligence suite that builds customer intelligence from payment data using AI. Ordr Insights can replace the loyalty programs, apps and customer data platforms companies overpay for today with insights built in automatically.

Ordr built and proved Ordr Insights in the Live Experience Industry with sports teams, entertainment properties and hospitality where thousands of fans move through dozens of points of sale. Now Ordr is bringing the same intelligence beyond the stadium, so every business can match their customer journey.

Ordr Insights requires no app to download and no sign up required but is encrypted at every level and compliant. Several teams are already replacing their customer data platform, loyalty program and reducing their data warehouse costs. From there traffic patterns enhance partner activations, while built-in social intelligence with AI surfaces the sentiment around the company’s brand.

Put together, those movements show which partner activations actually drive revenue and which ones to cut. And because every activation runs through payments, Ordr Insights can settle the sponsor’s payout automatically, closing one of sponsorship’s biggest gaps: according to Forrester, 76 percent of sports sponsorship marketers cannot calculate the ROI of their sponsorships. The same payments also show finance what every transaction really costs, with Ordr Insights reading every payment statement and flagging overcharges, downgrades and chargebacks. Until now, getting that full view meant stitching together over a half dozen systems and paying for every one of them.

“In our conversations with hundreds of teams, operators and merchants, we found they overspent by an average of $1.5 million a year piecing together customer data they already hold,” said Ryan Bott, CEO of Ordr. “Using AI Insights eliminates 20% of those costs and identifies millions more in revenue growth.”

Ordr Insights is available today to businesses across the United States and Canada as a standalone suite or alongside Ordr Pay. Businesses can learn more at ordr.io/insight.

About Ordr

Ordr is an integrated payments and commerce intelligence company that turns the data inside every payment into revenue. Founded in 2021 and proven with the teams and organizations that run live events, Ordr now serves businesses of every size that take card payments. Ordr’s clients and partners include the Vegas Golden Knights, Pittsburgh Penguins, Ottawa Senators, Chicago Sky, Orlando City SC, BC Lions, OEG Sports & Entertainment and Resorts World Las Vegas. For more information, visit ordr.io.