CELSIUS® SPRITZ VIBE™ Winter Edition Celebrates the Holiday Season with New Sparkling Shirley Temple Flavor

Tapping into all of the holiday feels, CELSIUS SPRITZ VIBE Winter Edition brings nostalgic cherry flavor, sparkling citrus and fresh lime to every sip this season

BOCA RATON, Fla.--(BUSINESS WIRE)--CELSIUS®, the premium, lifestyle energy drink brand, is bringing back SPRITZ VIBE™ Winter Edition for the holiday season with a limited-edition, winter-inspired flavor – Sparkling Shirley Temple. The bubbly seasonal flavor pairs juicy cherry and sparkling citrus with a vibrant twist of fresh lime.

Beyond the can, CELSIUS will bring SPRITZ VIBE Winter Edition to life through a series of seasonal experiences designed for the ways consumers move, gather and celebrate. The program will include winter-themed Barry’s™ classes, a mountain top DJ and après-ski moments at Park City Mountain, social content with The Traitors™ alum and Dancing with the Stars™ cast member Maura Higgins and more – all highlighting the variety of use cases of the flavor. From a high-energy workout to a day on the slopes – a true embodiment of the brand’s LIVE. FIT. GO™ mantra – each touchpoint offers a fresh way to experience the nostalgic Sparkling Shirley Temple flavor throughout the holidays.

Building on the brand’s SPRITZ VIBE Summer Edition launch in July, the latest flavor draws inspiration from the excitement of the winter season, bringing a festive twist to memorable holiday moments with an energized take on a classic flavor. Whether it’s holiday hosting and Friendsgiving to watch parties and New Year’s celebrations - CELSIUS SPRITZ VIBE Winter Edition serves up a refreshing, energized take on the fan-favorite Shirley Temple flavor.

“Holiday moments are all about creating a sense of excitement, connection and celebration. CELSIUS SPRITZ VIBE flavors have quickly become one of the most exciting platforms in the CELSIUS portfolio, and the new Sparkling Shirley Temple flavor gives us a natural way to extend that momentum into the season,” commented Kyle Watson, Celsius’ Chief Brand Officer. “CELSIUS SPRITZ VIBE Winter Edition brings the nostalgia consumers know and love, with a bright, refreshing twist that feels distinctly CELSIUS.”

Make sure to follow @celsiusoffical on socials to see where SPRITZ VIBE moments will show up in a market near you.

About CELSIUS

CELSIUS® is a premium, functional energy beverage brand born in fitness and designed to power active lifestyles. Driven by its LIVE. FIT. GO.™ mantra, CELSIUS provides refreshing, zero-sugar energy for people on the move – from athletes to everyday achievers. CELSIUS is a trademark owned by Celsius Holdings, Inc. Third-party trademarks are the property of their respective owners.