Fujifilm’s instax mini Evo Cinema™ Named One of TIME’s Best Inventions of 2026

VALHALLA, N.Y.--(BUSINESS WIRE)--FUJIFILM North America Corporation announced today the instax mini Evo Cinema™ hybrid instant camera has been selected as one of TIME’s Best Inventions of 2026 in the Consumer Electronics category. This is the second consecutive year Fujifilm has been named to TIME’s Best Inventions list, with the instax WIDE Evo™ hybrid instant camera selected in 2025. Earlier this year, Fujifilm was recognized as a TIME100 Most Influential Company and named an industry leader in the hardware sector.

“At Fujifilm, our whole purpose is centered around giving our world more smiles. We are incredibly proud to see TIME has recognized the innovation and creativity behind our instax™ brand, which continues to inspire people around the world to capture special moments and turn them into lasting memories,” said Bing Liem, division president, FUJIFILM North America Corporation. “These recognitions reflect what drives us every day to create products that spark joy and make a positive impact on society.”

“TIME’s Best Inventions of 2026” highlights emerging fields such as AI, apps and software, connectivity and communication, manufacturing and materials, medical and healthcare, and more, with nominations submitted by TIME’s editors and correspondents worldwide. Each product or idea is evaluated based on several key criteria, including originality, efficacy, ambition, and impact. This year, TIME’s annual list features 300 groundbreaking innovations that “make the world better, smarter, and even a bit more fun.” For more details, visit TIME’s Best Inventions 2026.

The instax mini Evo Cinema™ hybrid instant camera delivers a smooth, unique photographic experience, combining a hybrid instant camera, smartphone printer, and video camera all in one. The camera features the Gen Dial™ – a handheld “time machine” dial that lets users apply 10 decades of style to their images and videos.

In its Best Inventions of 2026 list, TIME commented “So you love your Instax, but miss being able to capture a quick video; the Fujifilm Instax Mini Evo Cinema offers oodles of analog charm in a digital friendly package.”

The special print issue of TIME Best Inventions will be on newsstands in January 2027.

For more information on the instax mini Evo Cinema™ hybrid instant camera, please visit https://www.instaxus.com/cameras/mini-evo-cinema/.

About the instax^™ brand

Since its original launch in 1998, the instax^™ series of instant cameras has embraced trends and evolving technologies with time and expanded its lineup to include not only analog instant cameras, but also hybrid instant cameras using digital technology, smartphone printers and palm-sized digital camera. The instax^™ continues to offer diverse ways to enjoy photography, broadening the user base in more than 100 countries.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of six operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular instax™ line of instant cameras, smartphone printers, instant film, and accessories. The Electronic Imaging Division markets its GFX System and X Series lines of mirrorless digital cameras, lenses, and accessories to provide a variety of content creation solutions for both still and moving imagery. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and also markets binoculars and other optical imaging solutions. The Business Innovation Division offers a full lineup of digital print and toner technologies focused on enabling the digital transformation of businesses and print shops with its offerings of multifunction printers, digital inkjet presses, production toner printers, software, and more. The Industrial Products Division delivers new products derived from Fujifilm technologies including data storage tape products, including OEM and FUJIFILM Ultrium LTO cartridges, desalination solutions, microfilters and gas separation membranes.

For more information, please visit https://www.fujifilm.com/us/en/about/region, go to https://x.com/fujifilmus to follow Fujifilm on X, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.

FUJIFILM Corporation is a subsidiary of FUJIFILM Holdings Corporation. FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of “giving our world more smiles,” we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen (29 billion USD at an exchange rate of 140 JPY/USD). For more information, please visit: www.fujifilmholdings.com.

For further details about our commitment to sustainability and Fujifilm’s Sustainable Value Plan 2030, click here.

FUJIFILM, instax, Gen Dial, and instax mini Evo Cinema are registered trademarks of FUJIFILM Corporation and its affiliates.

© 2026 FUJIFILM North America Corporation and its affiliates. All rights reserved.

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