Genius Sports Connects Official, Real-Time NFL Data to NFL Gametime on X

Genius Sports connects NFL Gametime on X directly to the action, giving fans real-time scores and insights

• NFL Gametime on X brings fans live scores, insights, news and creator commentary in one dedicated feed.

NEW YORK--(BUSINESS WIRE)--Genius Sports Limited (“Genius Sports”) (NYSE: GENI), a global leader in real-time sports data and technology, has partnered with leading social platform X to connect NFL Gametime on X with the NFL’s official data, giving fans real-time scores, statistics and insights as the action unfolds.

With the 2026 season underway, NFL Gametime on X is a dedicated feed sitting alongside the traditional For You and Following tabs. It brings live scores, clips, insights, news and creator commentary into one experience, building on X’s more than decade-long partnership with the NFL.

As sports consumption becomes more immediate, the source of live data matters. Official NFL data is the fastest, most accurate and richest source of information on every down, providing fans on X with real-time updates and insights.

Genius Sports sits at the heart of this live data ecosystem. As the exclusive distributor of the NFL’s real-time, official play-by-play statistics and the league’s Next Gen Stats (“NGS”) data, Genius Sports turns live insights into experiences for fans around the world.

The NFL Gametime on X and Genius Sports collaboration connects fans between the field and second screen, helping fans:

• Stay closer to every play with official scores and play-by-play information delivered in real-time.
• Bring greater context to the action through trusted player, team and game insights.
• Connect the game with the conversation by putting official data alongside clips, news and creator commentary.

“NFL Gametime on X is where the game and the conversation meet,” said Monique Pintarelli, Head of Global Advertising, X. “Providing fans with official, real-time data together keeps fans closer to every play and gives brands a live environment to be part of the biggest moments in sports."

“Nothing rivals the NFL for scale, excitement and spectacle, with X becoming a crucial platform for fans to follow the biggest league in US sports,” said Mark Locke, CEO of Genius Sports. “Our technology is central to the NFL ecosystem, and we’re excited to expand our reach by helping power NFL Gametime on X, delivering real-time insights, scores and updates to underpin how millions of fans follow every down.”

Since beginning their partnership in 2021, Genius Sports and the NFL have expanded how official league data can transform the way football is experienced across media, broadcast and advertising.

About Genius Sports

Genius Sports is a global leader in real-time sports data and technology, powering how live sports are captured, understood and experienced. As the official data partner to many of the world’s leading leagues and federations, we capture the most accurate information directly from the game and use AI and computer vision to create deeper insights for athletes and richer, more personalized experiences for fans. The company works with more than 1,000 partners globally, including the NFL, English Premier League, NCAA, DraftKings, FanDuel, bet365, CBS, NBC, ESPN, Publicis, PMG and WPP.

Beyond its partnerships with leagues, sportsbooks and broadcasters, Genius Sports reaches millions of fans directly through its global advertising and media platform, with properties including Covers.com, helping brands connect with sports audiences at scale.