Gainbridge Launches Gainbridge: Flex℠ and Gainbridge: Retirement Flex℠, Guaranteed-Rate Savings Starting at $100

New annuities let members start with $100, add money over time and choose terms from one to 10 years, without paying commissions

ZIONSVILLE, Ind.--(BUSINESS WIRE)--Gainbridge, one of the largest issuer of annuities without agents or commissions, today announced the launch of Gainbridge: Flex℠ (“Flex”) and Gainbridge: Retirement Flex℠ (“Retirement Flex”), two flexible premium deferred fixed annuities.

Flex helps people save for goals outside of retirement, from a down payment or wedding to a major purchase or extended trip. Retirement Flex offers the same flexible structure for retirement savings as is available as a traditional IRA, Roth IRA, or other non-qualified contract. Both products allow people to open an account with as little as $100, make additional contributions of $50 or more and choose guaranteed terms ranging from one to 10 years.

Flex competes for the money that savers currently hold in certificates of deposit (CDs) and high-yield savings accounts. The large majority of CD balances sit in terms of one year or less, a range the annuities industry has largely passed over in favor of multi-year retirement horizons. Flex guaranteed terms start at one year.

Younger savers are starting earlier and putting away money in smaller amounts, often toward several goals at once, from saving for an emergency fund, a major purchase, debt repayment, to vacations. Having grown up with digital platforms, they expect flexibility and ease in all financial transactions — savings being no different. Flex and Retirement Flex are built for this reality, letting younger savers put away money the way they want to - start with $100, add money whenever you have it, and build a ladder of your own terms instead of locking everything into one all-or-nothing decision.

“Traditionally, most annuities were designed for people approaching retirement with a significant lump sum to invest,” said Derek Towriss, president of Gainbridge. “Flex and Retirement Flex start from a different premise. Members can start with an amount that works for them, keep contributing as they save and choose terms that reflect when they will need their money.”

Unlike many traditional fixed annuities that require a one-time premium, Flex and Retirement Flex allow members to continue adding money to an existing account without filling out a new application each time. Members can also divide their savings across multiple fixed-term buckets, each with its own guaranteed rate (for the length of that guaranteed term), start date and maturity date. Interest rates are not blended across buckets, which makes it possible to create a personalized savings ladder, with some money becoming available sooner while other funds earn a guaranteed rate over a longer period of time.

Accounts can be opened completely online, with funds earning interest as soon as the next business day. In the traditional agent-sold model, the same process can take weeks.

Flex is designed for non-retirement savings. Members can select guaranteed terms that match the timing of their goals, starting with a one-year commitment, while avoiding the market volatility associated with stocks and other investments. Flex does not offer tax deferral. Interest earned is generally taxable each year, whether or not it’s withdrawn, similar to interest on a certificate of deposit held outside a retirement account.

Retirement Flex applies the same flexible approach to retirement savings. Members can make ongoing contributions and spread their savings across guaranteed terms with different maturity dates. Earnings generally grow tax-deferred, and the amount of tax due at withdrawal depends on how the annuity is held. Members can open a new account or fund it through an eligible IRA rollover, retirement-plan rollover or 1035 exchange, with support from Gainbridge’s U.S.-based team throughout the process.

Both products also include a Cash Wallet, a liquid holding area where unallocated funds earn a variable interest rate without surrender charges or a market value adjustment. Members can generally withdraw up to 10 percent of their total account value, across their guaranteed terms and Cash Wallet, annually without surrender charges, subject to contract terms and applicable tax rules.

The launch reflects Gainbridge’s structural difference from the rest of the category. Most annuities are sold through commission-based agents who earn at the point of sale. Gainbridge earns nothing on the sale. Its revenue comes from the spread between what it earns on its own investments and what it has guaranteed members, which means the business depends on members staying.

“The barriers to annuities were never really about the product. They were about how it was sold,” said Shannon Reynolds, Director of Member Experience at Gainbridge. “We took out the agent and the commission, and we kept the person. A U.S.-based support team is there to provide education whenever a member wants to talk to a person rather than an app. With a $100 minimum and terms starting at one year, that combination makes guaranteed savings practical for a lot more people.”

About Gainbridge

Gainbridge Insurance Agency, LLC (“Gainbridge”) launched in 2018 to sell annuities directly to members, with no agents and no commissions. Our mission is to help Americans secure their futures with transparent rates, minimal stress, and a U.S.-based support team that is available whenever someone wants to talk to a person. Gainbridge and its affiliated insurance company Gainbridge Life Insurance Company are headquartered in Zionsville, Indiana. Learn more at gainbridge.com or connect with Gainbridge on LinkedIn, Instagram and X.

About Group 1001

Group 1001 Insurance Holdings, LLC (“Group 1001 Insurance” or “Group 1001”) is a collective that empowers companies to create positive growth. Our insurance and annuities are easy to understand and accessible to all. Our online investing platform gives individuals control over their savings. Our technology and innovation help companies succeed. And our strategic partnerships bring people together through education and sports.

As of June 30, 2026, Group 1001 Insurance had more than 1,500 employees and combined assets under management of $87.1 billion and provides over 540,000 active annuity contracts and life insurance policies. It comprises the following brands: Delaware Life, Gainbridge℠, Clear Spring Life and Annuity Company, Clear Spring Property and Casualty Group, and the RVI Group, among others.

Disclosures:

Gainbridge: Flex℠ (“Flex”) and Gainbridge: Retirement Flex℠ (“Retirement Flex”) are issued by Gainbridge Life Insurance Company. Gainbridge Life Insurance Company is licensed in 49 states and the District of Columbia; products are not available in New York. Products and features may vary by state and are not available in all states. Not available in New York.

Guaranteed rates apply only for the selected guaranteed term and are subject to change at renewal. The Cash Wallet interest rate is not guaranteed and may change at any time, subject to a minimum guaranteed rate of 0.15%.

Guarantees are backed by the financial strength and claims-paying ability of Gainbridge Life Insurance Company. Annuities are not bank deposits, are not FDIC- or NCUA-insured and are not guaranteed by any bank or government agency.

Flex and Retirement Flex customers can generally withdraw up to 10 percent of their total account value annually without surrender charges; larger withdrawals during the surrender charge period may be subject to surrender charges and a market value adjustment. For Retirement Flex, withdrawals of taxable amounts before age 59½ may be subject to a 10% federal additional IRS tax penalty.

Before replacing an existing annuity or moving retirement funds, customers should consider any surrender charges, loss of benefits or new surrender charge period that may apply. An annuity held in an IRA provides no additional tax deferral beyond that provided by the IRA.

Gainbridge℠ does not provide tax, legal or investment advice. Customers should consult a tax advisor about their situation.

Flex is issued in most states on Form Number: ICC26-D-NONTQFLEX-BASE, ICC26-FLEX-MVA and Retirement Flex on Form Number ICC26-D-TQFLEX-BASE, ICC26-FLEX-MVA.