Videowise's AI Might Be Live Shopping's Biggest Unlock Yet

New enterprise solutions from Videowise give brands running live shopping at scale multi-host management, per-host commissions, and VIP live shows. This update also pairs those tools with AI-generated clips that keep a show selling on product pages after it ends.

NEW YORK--(BUSINESS WIRE)--Live shopping shows can now keep selling long after they end. Videowise's new AI feature Clips finds the moment during a livestream when a host shows or talks about a specific product, and turns it into a clip that stays live on that product's page indefinitely, so a brand keeps earning from a show weeks after it aired.

"A lot of what happens on a good live show never gets used again once it ends," said Claudiu Cioba, founder and CEO of Videowise. "Live show replays usually just sit there. Videowise AI Clips take the moments that actually mattered and turn them into something that keeps selling on the product page long after the show is over."

Videowise is pairing it with two features built for enterprise brands running live shopping at a bigger scale: multi-host management, which lets a brand run shows with more than one host and track commission and performance for each, and built-in giveaways a host can launch mid-stream to keep viewers watching.

AI Clips works automatically across every show a brand runs on Videowise, tagging and publishing clips as each new stream goes live, with no manual editing required.

More Shopify brands are running live shopping with a rotating roster of hosts instead of one person, a format many first tried through creator-led shows on TikTok Shop and are now bringing onto their own site.

Multi-host management adds per-host commission tracking and performance reporting, with an executive rollup across every host running shows under one account. Gamification tools such as giveaways let a host launch a prize drawing mid-stream directly inside the show, without sending viewers to a separate app or landing page to enter.

A giveaway can require entrants to follow the brand's account, share the stream, or make a purchase, with winners chosen automatically once the show ends, based on rules the host sets before going live.

All live shopping features are available now to Videowise customers running live shopping on Shopify, Salesforce, and Adobe Commerce, from their existing dashboard with no separate setup required.