Peak 301 Pros Launches to Serve Growing Roof Rejuvenation Market

• New applicator group formed around proven product
• Peak 301 Pros expands opportunities for home services businesses 
• Group prioritizes turnkey approach with lead generation, training and marketing materials 

AMES, Iowa--(BUSINESS WIRE)--Peak 301, a topically-applied solution designed to extend the life of asphalt shingles, has established itself as the leading product of its kind in the growing roof rejuvenation market. A new applicator group — Peak 301 Pros — has united around the product to meet the demand of homeowners and business owners, while providing additional opportunities within the home services sector.

Peak 301 Pros is a nationwide group that equips businesses to offer roof rejuvenation in markets they already know and serve. The network is specifically designed around ease of use for contractors who may not currently specialize in roofing. Applicators immediately receive access to products, training and leads within their territory. For customers, roof rejuvenation provides an affordable alternative to roof replacement by extending the life of their shingles.

“Peak 301 Pros creates new opportunities for businesses around this best-in-class product and connects them to customers interested in saving money on their roof,” said Gene Russell, owner of Peak 301 Pros.

Peak 301 is a soybean oil-based spray-on treatment engineered to restore aging asphalt shingles. The all-natural formula is scientifically engineered to soften the asphalt, restore flexibility and increase grit retention lost naturally over time. Independent testing has shown it outperforms other roof rejuvenation products on the market.

“We’re proud that Peak 301 is made in the United States and offers great opportunities for applicators and the customers they serve,” said Kent Rotert, vice president of Colorbiotics. “The product also has the full support of Sika and is backed by a six-year warranty.”

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To learn more about Peak 301 Pros, visit https://peak301pros.com/.

ABOUT PEAK 301 PROS

Peak 301 Pros provides contractors and service professionals with the products, training and resources needed to offer Peak 301 asphalt shingle rejuvenation. The program helps professionals add roof rejuvenation to their existing services while providing homeowners with an alternative to complete roof replacement.

ABOUT COLORBIOTICS

Colorbiotics, headquartered in Ames, Iowa, is the industry leader in the science behind landscape colorant, recreation surfaces and the equipment that makes them better. The company is also committed to manufacturing best-in-class, bio-based products, such as roof rejuvenation. Colorbiotics is a Sika brand and part of Sika USA. For more information on markets and applications, visit https://www.colorbiotics.com/.