BBT Grows Small Business ARPU 13% With SmartBiz on the Calix One Platform

After growing residential ARPU 20% year over year, BBT is extending the same experience-led strategy into the small business market with SmartBiz on the AI-native Calix One platform

SAN JOSE, Calif.--(BUSINESS WIRE)--Calix, Inc. (NYSE: CALX) today announced that BBT is extending their proven, experience-led growth strategy from residential broadband into the small business market by leveraging SmartBiz™ on the Calix One™ platform. After increasing residential average revenue per user (ARPU) 20 percent year over year, BBT has grown small business ARPU 13 percent in just nine months as SmartBiz adoption significantly exceeded their initial subscriber goal.

Calix One gives BBT a common platform to use subscriber and network insights across markets to understand distinct needs, deliver differentiated experiences, and drive growth. For small businesses, SmartBiz enables BBT to deliver a purpose-built experience with secure, reliable connectivity and simple network control without dedicated IT resources. Through the CommandWorx™ mobile app, business owners can easily manage staff and customer Wi-Fi, point-of-sale systems, and other critical connected devices.

With guidance from Calix Success™, BBT is also using network intelligence to strengthen those experiences. Leveraging Calix Operations Cloud, BBT identified residential and business subscribers affected by low optical light levels, resolved many issues within one week, and continued remediation for the rest. Looking ahead, the AI-native architecture of Calix One creates opportunities for secure, increasingly proactive workflows that can help service providers acquire subscribers, strengthen loyalty, grow revenue, and operate more efficiently.

Russell Moore, chief executive officer and general manager at BBT, said: “Small businesses need more than connectivity—they need secure, reliable experiences built around how they operate. With Calix as our innovation partner, we leveraged SmartBiz, the Calix One platform, and Calix Success to create a new engine for small business growth, building on the ARPU gains we achieved in our residential markets. That gives us even more ways to expand the value we deliver to the businesses and communities we’ve served for more than six decades.”

John Durocher, chief operating officer at Calix, said: “The next era of broadband will be defined by the experiences service providers create around every subscriber. BBT understands that deeply, leveraging community insights to move beyond one-size-fits-all connectivity and deliver greater value for residential subscribers and small businesses alike. Calix One gives service providers a common platform to connect insights, execution, and operations. As its AI-native capabilities continue to expand, it will create new opportunities for service providers to act faster, operate more proactively, and deliver sustained value to subscribers, businesses, and the communities they serve.”

Learn how the AI-native Calix One platform, Calix SmartBiz, and hands-on guidance from Calix Success help service providers grow their small business markets, simplify operations, and deliver differentiated experiences.

About Calix

Calix, Inc. (NYSE: CALX) is an AI platform company that enables service providers to transform their operations and accelerate delivery of differentiated experiences—so they can compete and win in the markets and communities they serve.

Through the AI-native Calix One platform, service providers can securely and privately activate agentic AI alongside their human teams to acquire new subscribers, grow existing subscriber revenue, and build loyalty across residential, business, municipal, and MDU markets. More than 1,200 customers of all sizes leverage the Calix One platform, which has evolved over 15 years at an investment of more than $2 billion.

Calix innovation cycles are underpinned by a strong financial balance sheet and a people‑first culture that routinely earns broad industry recognition—winning 81 culture and innovation awards since 2025 alone, as well as Fortune’s 100 Best Companies to Work For® in 2026.

This press release contains forward-looking statements that are based upon management’s current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix’s results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at www.sec.gov.

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