Puracy’s Best-Selling Stain Remover Gets an Upgrade and Rolls Out in 436 Walmart Stores Across 39 States

Taking a major leap into mass retail, the online favorite brings its newly upgraded stain-fighting formula and redesigned packaging to Walmart shelves nationwide.

AUSTIN, Texas--(BUSINESS WIRE)--Puracy, the household essentials brand known for effective, bio-powered products made for real life, today announced that its flagship Stain Remover is launching in 436 Walmart stores across the country. This marks Puracy's first launch in Walmart brick-and-mortar stores, bringing the brand's best-selling product to even more customers.

Priced at $13.98 and available in a 12 fl. oz. amber bottle, the Stain Remover has been refreshed with formula enhancements and redesigned packaging for a more targeted application, while delivering the effective Bio-Powered Performance™ customers know and love from Puracy.

From an evolved six-enzyme system to a new ergonomic bottle and foaming sprayer, each update was made with the everyday cleaning experience in mind. The updated Stain Remover reflects Puracy’s continued evolution as a brand, bringing together advances in bio-powered cleaning and a refreshed visual identity that makes everyday essentials feel as beautiful as they are effective.

“We didn’t set out to reinvent a product our customers already love. Instead, we set out to make it even better,” said Joanna Albert, Senior Director of Product Development at Puracy. “We thoughtfully refined the formula and packaging to enhance performance and usability, while staying true to what has always made our Stain Remover a consumer favorite — tough on stains, with bio-powered enzyme ingredients they can trust. This updated version reflects our commitment to continuously improving the products families rely on and trust every day.”

A Trusted Stain Fighter, Thoughtfully Evolved

Puracy’s updated Stain Remover builds on the performance customers already know with an evolved formula and packaging updates developed to enhance the product experience while preserving its core bio-powered cleaning approach. Key updates include:

• Evolved six-enzyme formula: Powered by Lipase, Protease, Cellulase, Amylase, Pectate Lyase, and Mannanase to help tackle tough everyday stains.
• Free & Clear formulation: Made without perfumes or dyes, dermatologist-tested, and suitable for sensitive skin.
• Ergonomic new bottle: Designed for a more comfortable grip and easier handling.
• Targeted foaming sprayer: Delivers a more concentrated application to individual stains while helping reduce product dispersion.
• Refreshed design: Clearer instructions and ingredient highlights make stain removal hassle-free, wrapped in a modern, uncluttered look that elevates your laundry space

“While we’ve built a loyal community online and tested physical retail in limited channels, bringing our upgraded formula to hundreds of Walmart stores makes Bio-Powered Performance™ truly accessible for families across the country,” said Laetitia Durand, VP of Marketing at Puracy.

“Our customers are telling us they want more choice in the products they bring into their homes," said Will McDonald, VP of Household Essentials, Walmart U.S. "We’re excited to welcome Puracy to Walmart and give more families access to a brand that reflects what they’re looking for in their everyday cleaning routines.”

Already an Amazon favorite, Puracy’s newly updated Stain Remover is now available in 436 participating Walmart stores across 39 states, expanding access to its improved formula and refreshed design.

To learn more about Puracy, visit puracy.com or Instagram. To find a Walmart store carrying Puracy’s Stain Remover, visit the Store Locator or shop online at Walmart.com.

About Puracy

Founded in 2013, Puracy makes high-performing household and personal care products thoughtfully designed for real life and all the messes that come with it. Puracy puts enzyme-powered performance at the heart of products like its standout Stain Remover, alongside everyday essentials across laundry, dish, surface, personal, and baby care. A pioneer in Bio-Powered Performance™, PETA-certified vegan and cruelty-free, Puracy makes cleaning your world a little easier.